Advertising Agencies Anchorage AK

This page provides useful content and local businesses that give access to Advertising Agencies in Anchorage, AK. You will find helpful, informative articles about Advertising Agencies, including "Evaluating Advertising Effectiveness". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Anchorage, AK that will answer all of your questions about Advertising Agencies.

Art International
(907) 258-9900
4000 Old Seward Hwy
Anchorage, AK
 
Cutting Edge Marketing
(907) 277-7927
3904 Hayes St
Anchorage, AK
 
Solstice Advertising
(907) 258-5411
2525 Blueberry Rd
Anchorage, AK
 
Paragon Distributing
(907) 677-7852
1801 W 47TH Ave
Anchorage, AK

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Anchorage Municipality Tax
(907) 279-0618
1600 Gambell St
Anchorage, AK
 
Marketing Solutions
(907) 569-7070
3501 Denali St
Anchorage, AK
 
Ad Works
(907) 272-6100
5611 Silverado Way Ste D
Anchorage, AK

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Gonzalez Marketing
(907) 562-8640
4450 Cordova St
Anchorage, AK
 
Bradley Advertising Inc
(907) 258-0635
1840 Bragaw St
Anchorage, AK
 
EBM Electronic Based Marketing, Inc
(907) 575-8005
P.O. Box 101697
Anchorage, AK
 
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Evaluating Advertising Effectiveness

When evaluating the potential effectiveness of different campaign ideas, I use the following questions:

•    Does the ad clearly identify your brand?  Does it do so immediately and throughout the ad?
•    Does the ad clearly and forcefully communicate your brand’s unique promise?
•    Does the ad feature a tag line that reinforces the brand’s promise?
•    Are the ad’s tone, voice, and style true to your brand’s essence and personality?
•    Does the ad reinforce your brand’s identity?
•    Does the ad connect with the reader on an emotional level?  Does it win the reader’s heart or capture his or her imagination?
•    Is there something about the ad that makes the reader admire the brand?
•    Is your ad significantly different from that of your competitors?  Does it look and feel different from anything else featured in the same media?
•    Does the ad reinforce the positive value and values of your brand?
•    Does the ad seem truly inspired?
•    Is your ad so powerful that it has the potential to keep your competitors awake at night worrying about your brand?
•    Is the ad persuasive?
•    Could no competitor make the same claim?  If you inserted a competitor’s logo in the ad, would it make no sense or be unbelievable?
•    Does the ad lead the reader/viewer to believe that he or she will be better off in som...

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