Advertising Agencies Dover DE

This page provides useful content and local businesses that give access to Advertising Agencies in Dover, DE. You will find helpful, informative articles about Advertising Agencies, including "Evaluating Advertising Effectiveness". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Dover, DE that will answer all of your questions about Advertising Agencies.

Comcast Spotlight
(302) 678-0864
1218 Forrest Ave
Dover, DE
 
Sir Speedy
(302) 678-1600
1058 S Dupont Hwy
Dover, DE
 
Capitol Theater
(302) 678-5152
226 S State St
Dover, DE
 
Amish Crafts Marketing Enterprises
(302) 677-1944
4621 N Dupont Hwy
Dover, DE
 
Delaware Printing Company
(302) 741-8297
110 Galaxy Dr
Dover, DE
 
Universal Marketing
(302) 734-8019
111 S West St
Dover, DE
 
Corpamerica Inc
(302) 736-4300
30 Old Rudnick Ln
Dover, DE
 
Local Book Publishing Inc
(302) 734-2033
46 S State St
Dover, DE
 
Hill Design Group
(302) 736-1010
117 W Reed St
Dover, DE
 
Delmarva Merchants Association
(302) 747-7472
Dupont Hwy
Dover, DE
 

Evaluating Advertising Effectiveness

When evaluating the potential effectiveness of different campaign ideas, I use the following questions:

•    Does the ad clearly identify your brand?  Does it do so immediately and throughout the ad?
•    Does the ad clearly and forcefully communicate your brand’s unique promise?
•    Does the ad feature a tag line that reinforces the brand’s promise?
•    Are the ad’s tone, voice, and style true to your brand’s essence and personality?
•    Does the ad reinforce your brand’s identity?
•    Does the ad connect with the reader on an emotional level?  Does it win the reader’s heart or capture his or her imagination?
•    Is there something about the ad that makes the reader admire the brand?
•    Is your ad significantly different from that of your competitors?  Does it look and feel different from anything else featured in the same media?
•    Does the ad reinforce the positive value and values of your brand?
•    Does the ad seem truly inspired?
•    Is your ad so powerful that it has the potential to keep your competitors awake at night worrying about your brand?
•    Is the ad persuasive?
•    Could no competitor make the same claim?  If you inserted a competitor’s logo in the ad, would it make no sense or be unbelievable?
•    Does the ad lead the reader/viewer to believe that he or she will be better off in som...

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