Advertising & Marketing Chicago IL

Local resource for Advertising & Marketing in Chicago. Includes detailed information on local businesses that provide access to advertising, marketing, promotions, marketing strategies, as well as advice and content on advertising, marketing and promotional companies and businesses located near you.

Laughlin Constable
(312) 644-1700
Chicago, IL
 
GDMI - Global Directive Marketing Initiative
(800) 621-9269
Chicago, IL
 
Digital Third Coast Internet M
(773) 904-2700
2021 W Armitage Ave
Chicago, IL
 
Mir Internet Marketing Inc
(708) 445-9800
818 Harrison St
Oak Park, IL
 
Tomorrows Internet Solutions Inc
(630) 953-3100
55 W. 22nd St
Lombard, IL
 
Chemistri
(312) 220-3200
Chicago, IL
 
Medium21
(888) 852-7579
Chicago, IL
 
Ace Internet Solutions
(773) 376-1800
3433 W 48th Pl
Chicago, IL
 
Melrose Park Village of Resource Center
(708) 865-5745
1270 Winston Plz
Melrose Park, IL
 
Internet Communications & Business Solutions
(847) 559-1333
3175 Coml Ave
Northbrook, IL
 

Brand Marketing Integration: Branding Strategy Insider

When integrating your brand marketing efforts, here are some mechanisms you may find useful:

•    A well-communicated brand positioning statement including the target customer and the brand essence, promise, and personality
•    Conducting a brand positioning workshop with organization senior managers if necessary to build consensus
•    A brand marketing visionary at the top of at least the marketing organization (Marketing VP or Chief Marketing Officer), or better yet (from a marketers perspective) the enterprise.
•    As broad a span of control as possible for the chief marketing officer (encompassing as many of the disciplines listed above as possible) and frequent forums for him or her to communicate marketing issues and initiatives with other senior leaders of the organization
•    Specific brand management and marketing objectives (long term and short term)
•    A brand marketing plan
•    Integrating brand plans with organization strategic plans
•    Product, program and segment marketing plans (driven by or at least congruent with brand marketing plans)
•    Marketing budgets allocated by market segment and sub-discipline (with 10-20% of the overall budget held by the chief marketing for unforeseen opportunities)
•    Integrated media plans

•    An Intranet (or Extranet) site devoted to the brand identity standards and systems (and any other published brand information of use to broad audiences)
•    Digital brand asset management systems (to manage organizations with decentralized marketing control)
A brand identity council comprising the following people: brand management personnel, general managers, and creative directors from each of the organizations divisions
•    Frequent marketing update meetings for heads of each of the marketing sub-disciplines (for people to keep informed about what others are doing)
•    Quarterly marketing planning sessions
•    At least biannual brand management forums or summits
•    Situating marketing people as close together as possible
•    Situating marketing people close to sales people
•    Situating marketing people close to product development people
•    Situating marketing people close to customer service people
•    Providing monthly or quarterly updates on progress against marketing objectives
•    Broadly disseminating brand management and marketing monthly reports
•    Carefully scripting the sales force on the brand story
•    Sending frequent marketing communications to the field sales force
•    Using as few advertising and other marketing agencies as possible. Some organizations will find that using a single full-service advertising/marketing agency will help to integrate their marketing effort with a single brand voic...

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Bumvertising

Just when you think that marketers have exhausted all advertising media, someone comes up with a new one. Ben Rogovy, a Seattle entrepreneur is employing panhandlers to advertise his web site, Pokerfacebook.com, in exchange for an undisclosed amount of food, water and cash. All the panhandlers have to do is hold up a sign featuring the advertised web site address. Since employing bumvertising (a term Mr. Rogovy has trademarked), hits on his website have increased from hundreds a day to thousands a day. The publicity associated with the unorthodox approach cant be hurting his business either.

Sponsored By: Marketers Seeking Employment

...

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Five Common Cliches (Done Wrong)

The early adapters will use it. Actually, they're adopters, not adapters. The mistake in wording represents a fundamental misunderstanding of how most markets work. People don't adapt to what you make, they adopt it. They can't be forced to adapt, so they won't.

Half my advertising works, I just don't know which half. Actually, it's closer to 1% of your advertising that works, at the most. Your billboard reaches 100,000 people and if you're lucky, it gets you a hundred customers...

Let's do a focus group, they'll decide. A focus group is supposed to focus you, not them. It's supposed to lay out ideas and issues that mean little to the group and plenty to you. If you're not prepared to focus, better to not go.

That's a wacky idea. Actually, doing what you're doing now is wacky. Because what you're doing now is certain to become obsolete, possibly sooner rather than later. Just ask my old boss!

We need a bigger marketing department. Probably, you need everyone in the organization to do the marketing... from scratch. More brochures aren't the answer.

...

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The 100 Most Influential U.S. Taglines Since 1948: Branding Strategy Insider

Eric Swartz at Tagline Guru has compiled his list of The 100 Most Influential U.S. Taglines Since 1948. The criteria and methodology:

-More than 400 nominated U.S. taglines and jingles were sent to 100 advertising, marketing, and branding professionals on both the client and agency side.

-The survey was restricted to taglines and jingles created after 1948 (the advent of commercial broadcast TV).

-Informants were asked to rank their top 10 taglines and top 3 jingles based on the following branding criteria:

Longevity: Have they endured the test of time?
Equity: Have they become synonymous with a company or product?
Portability & Memorability: Have they exercised an influence on our culture, media, and language?
Originality: Have they broken new ground in the advertising industry?

-Nominated taglines and jingles were given a weighted ranking based on the number of votes they received and the rank they were assigned.

And the results

1. Got milk? (1993) California Milk Processor Board
2. Dont leave home without it. (1975) American Express
3. Just do it. (1988) Nike
4. Wheres the beef? (1984) Wendys
5. Youre in good hands with Allstate. (1956) Allstate Insurance
6. Think different. (1998) Apple Computer
7. We try harder. (1962) Avis
8. Tastes great, less filling. (1974) Miller Lite
9. Melts in your mouth, not in your hands. (1954) M&M Candies
10. Takes a licking and keeps on ticking. (1956) Timex

11. When it absolutely, positively has to be there overnight. (1982) FedEx
12. Reach out and touch someone. (1979) AT&T
13. A diamond is forever. (1948) DeBeers
14. Finger-lickin good! (1952) Kentucky Fried Chicken
15. The uncola. (1973) 7-Up
16. Let your fingers do the walking. (1964) Yellow Pages
17. There are some things that money cant buy. For everything else theres MasterCard. (1997) MasterCard
18. What happens here, stays here. (2002) Las Vegas
19. Youve come a long way, baby. (1968) Virginia Slims Cigarettes
20. We bring good things to life. (1981) General Electric
21. Please dont squeeze the Charmin. (1964) Charmin
22. Does she or doesnt she? (1964) Clairol
23. Have it your way. (1973) Burger King
24. I cant believe I ate the whole thing. (1966) Alka-Seltzer
25. Come alive! Youre in the Pepsi generation. (1964) Pepsi
26. The ultimate driving machine. (1975) BMW
27. The quicker picker-upper. (1991) Bounty
28. Look, Ma, no cavities! (1958) Crest
29. Pork. The other white meat. (1986) National Pork Board
30. Pardon me, do you have any Grey Poupon? (1980) Grey Poupon
31. Friends dont let friends drive drunk. (1992) U.S. Dept. of Transportation
32. Have a coke and smile. (1979) Coca-Cola
33. I love New York. (1977) NY State Dept. of Econ. Development
34. Betcha cant eat just one. (1981) Lays Potato Chips
35. Think outside the bun. (1998) Taco Bell
36. The mind is a terrible thing to w...

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The 30 Most Influential U.S. Jingles Since 1948: Branding Strategy Insider

Earlier in the week we shared Eric Swartz's 100 Most Influential U.S. Taglines Since 1948. There's more from Eric, this time influential Jingles. His criteria and methodology:

-More than 400 nominated U.S. taglines and jingles were sent to 100 advertising, marketing, and branding professionals on both the client and agency side.

-The survey was restricted to taglines and jingles created after 1948 (the advent of commercial broadcast TV).

-Informants were asked to rank their top 10 taglines and top 3 jingles based on the following branding criteria:

Longevity: Have they endured the test of time?
Equity: Have they become synonymous with a company or product?
Portability & Memorability: Have they exercised an influence on our culture, media, and language?
Originality: Have they broken new ground in the advertising industry?

-Nominated taglines and jingles were given a weighted ranking based on the number of votes they received and the rank they were assigned.

And the chosen jingles are...

1. My bologna has a first name, its O-S-C-A-R. (1960s) - Oscar Mayer
2. Plop plop, fizz fizz, oh what a relief it is. (1970s) - Alka-Seltzer
3. Like a good neighbor, State Farm is there. (1971) - State Farm Insurance
4. Double your pleasure, double your fun. (1959) - Wrigleys Doublemint Gum
5. Be all that you can be. (1981) - U.S. Army
6. For all you do, this Buds for you. (1970s) - Budweiser
7. A little dabll do ya. (1950s) - Brylcreem
8. Its the real thing. (1970) - Coca-Cola
9. Ace is the place with the helpful hardware man. (1970s) - Ace Hardware
10. You deserve a break today. (1971) - McDonalds

11. Sometimes you feel like a nut, sometimes you dont. (1953) - Peter Paul Mounds/Almond Joy
12. Id like to teach the world to sing... (1971) - Coca-Cola
13. I wish I were an Oscar Mayer Wiener. (1965) - Oscar Mayer
14. Two all beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun. (1975) - McDonalds
15. Things go better with Coke. (1963) - Coca-Cola
16. In the valley of the jolly--ho-ho-ho!--Green Giant. (early 1960s) - Green Giant
17. Theres always room for J-E-L-L-O. (1950s) - Jell-O
18. Im a pepper, hes a pepper, shes a pepper (1970s) - Dr. Pepper
19. Just for the taste of it, Diet Coke. (1986) - Diet Coke
20. See the USA in your Chevrolet. (1950s) - Chevrolet
21. Nobody doesnt like Sara Lee. (1972) - Sa...

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Unusual Advertising

On a planet vibrating from noise, advertisers must find ways to rise above it. Today's advertising must be remarkable and relevant to make a connection. For some, Human Billboard Advertising may be a valid option. Perhaps most seen on the backs of Boxers there is now an army of Human Billboards ready to carry your brand into the conversation. At TatAD you can select from permanent or temporary tattoos to one of many other types of Human Billboard activity. Rates will vary based upon how much exposure you receive and in which markets.

Just when you think that advertisers are running out of new media, you are proven otherwise.

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