Advertising Research Companies Dover DE

This page provides useful content and local businesses that can help with your search for Advertising Research Companies. You will find helpful, informative articles about Advertising Research Companies, including "Advertising Research". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Dover, DE that will answer all of your questions about Advertising Research Companies.

Universal Marketing
(302) 734-8019
111 S West St
Dover, DE
 
Delaware Printing Company
(302) 741-8297
110 Galaxy Dr
Dover, DE
 
Capitol Theater
(302) 678-5152
226 S State St
Dover, DE
 
Amish Crafts Marketing Enterprises
(302) 677-1944
4621 N Dupont Hwy
Dover, DE
 
Hill Design Group
(302) 736-1010
117 W Reed St
Dover, DE
 
Comcast Spotlight
(302) 678-0864
1218 Forrest Ave
Dover, DE
 
Delmarva Merchants Association
(302) 747-7472
Dupont Hwy
Dover, DE
 
Local Book Publishing Inc
(302) 734-2033
46 S State St
Dover, DE
 
Sir Speedy
(302) 678-1600
1058 S Dupont Hwy
Dover, DE
 
Corpamerica Inc
(302) 736-4300
30 Old Rudnick Ln
Dover, DE
 

Advertising Research

While advertising is part art and part science, there is more science to it than one might realize.  There are many “rules of thumb” that ad agencies and advertisers have developed over time, based on experience or research or both.  I have found the following types of research to be important to creating strong brand advertising:

•    Qualitative research (focus group, mini-group, one-on-one, anthropological, etc.) to better understand the target customer’s hopes, needs, desires, aspirations, fears and concerns

•    Brand preference testing (before and after exposure to the ad).  Asking people what they would tell others about your products and services before and after exposure to the ad is also insightful. (David Ogilvy’s book, Ogilvy on Advertising, states that people whose brand preference increase after having seen an ad are three times more likely to purchase the brand then those whose preference does not change.)

•    The split-run technique.  This technique allows you to test two forms of the ad in the marketplace to determine which one is the most effective.

•    Occasionally, you may want to understand how existing loyal customers are responding to your ads, especially if your ad’s intent is to attract new customers.  For instance, are the ads offering new customers something that you are not offering existing customers?  Are the ads promising something that current customers have found not to be true?  Are your ads helping existing customers to feel better about your brand?  Are they reinforcing the wisdom of having purchased your brand?

When measuring the effectiveness of your ads, increased top-of-mind awareness and purchase intent are the two most important measures.  Ad likeability, another useful measure, correlates highly with purchase intent.   Other measures tend to be: more specific changes in customer attitude or behavior based upon the specific marketing objective for the ad.

Keep in mind, too, that because advertising’s effect is gradual and cumulative (much like the growth of a child), it is difficult to measure the effect of an individual ad on sales or market share.  That (and for diagnostic reasons) is why it is important to measure the effect of ads on attitudes.  Ad recognition and recall and message takeaways also help diagnose an ad (which is particularly important when an ad is not working).

A word ...

Click here to read the rest of this article from Branding Strategy Insider

<