Advertising Research Companies Goffstown NH

This page provides useful content and local businesses that can help with your search for Advertising Research Companies. You will find helpful, informative articles about Advertising Research Companies, including "Advertising Research". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Goffstown, NH that will answer all of your questions about Advertising Research Companies.

wedu, inc.
(603) 647-9338
20 Market Street
Manchester, NH
 
Eastlantic Advertising
(603) 669-7377
222 River Road
Manchester, NH
 
Millennium Integrated Marketing
(603) 792-2200
150 Dow Street
Manchester, NH
 
Altos Marketing Group
(603) 222-9052
128 South River Rd
Bedford, NH
 
Crop Marks Design Studio
(603) 225-2334
10 Ferry St
Concord, NH
 
Clearly Creative Llc
(603) 625-1950
1181 Elm St Ste 201
Manchester, NH

Data Provided By:
Meighan Marketing & Comm Inc
(603) 622-0736
500 N Commercial St
Manchester, NH

Data Provided By:
LTD Company, Inc.
(603) 623-7699
169 South River Road
Bedford, NH
 
Concord Air Conditioning Repair
(603) 669-5159
Accurate Air, Inc. 140 Bouchard St
Manchester, NH
 
Paxton Communications
(603) 228-4933
58 N State St
Concord, NH
 
Data Provided By:

Advertising Research

While advertising is part art and part science, there is more science to it than one might realize.  There are many “rules of thumb” that ad agencies and advertisers have developed over time, based on experience or research or both.  I have found the following types of research to be important to creating strong brand advertising:

•    Qualitative research (focus group, mini-group, one-on-one, anthropological, etc.) to better understand the target customer’s hopes, needs, desires, aspirations, fears and concerns

•    Brand preference testing (before and after exposure to the ad).  Asking people what they would tell others about your products and services before and after exposure to the ad is also insightful. (David Ogilvy’s book, Ogilvy on Advertising, states that people whose brand preference increase after having seen an ad are three times more likely to purchase the brand then those whose preference does not change.)

•    The split-run technique.  This technique allows you to test two forms of the ad in the marketplace to determine which one is the most effective.

•    Occasionally, you may want to understand how existing loyal customers are responding to your ads, especially if your ad’s intent is to attract new customers.  For instance, are the ads offering new customers something that you are not offering existing customers?  Are the ads promising something that current customers have found not to be true?  Are your ads helping existing customers to feel better about your brand?  Are they reinforcing the wisdom of having purchased your brand?

When measuring the effectiveness of your ads, increased top-of-mind awareness and purchase intent are the two most important measures.  Ad likeability, another useful measure, correlates highly with purchase intent.   Other measures tend to be: more specific changes in customer attitude or behavior based upon the specific marketing objective for the ad.

Keep in mind, too, that because advertising’s effect is gradual and cumulative (much like the growth of a child), it is difficult to measure the effect of an individual ad on sales or market share.  That (and for diagnostic reasons) is why it is important to measure the effect of ads on attitudes.  Ad recognition and recall and message takeaways also help diagnose an ad (which is particularly important when an ad is not working).

A word ...

Click here to read the rest of this article from Branding Strategy Insider

<