Brand Agency Albany OR
Innovative Business Promotions
544 Nw 16th St
Core Communications - Web Development
711 Nw 3rd St
728 Sw Wake Robin Ave
1965 Sw Airport Ave
3295 Triangle Dr Se
2124 Ne Highway 20
Outdoor Sales & Marketing Group Inc
5400 S Santiam Hwy
Edge Design & Advertising
300 Sw 2nd St
Inspirit Marketing Inc
108 Harvard Ct Se
Tag Quest Marketing
1840 E Barnett Rd Ste G
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Following are marketing techniques outside of the typical ones (advertising, publicity, trade shows, etc.) that many business-to-business companies have found to be effective:
•Create and actively interact with customer advisory boards. Invite the most influential opinion leaders to participate.
•Create and actively interact with strategic partner boards.
•Create external “expert councils” for all major new products. Invite the most knowledgeable and influential outside experts to participate, involve them in the product design itself.
•Hold conferences and seminars, inviting current satisfied customers, prospective customers and internal and external industry experts. Present case studies, the latest innovations, let the experts speak, and allow time for networking.
•For software companies, “Beta test” your software with major influential customers and those that would provide compelling case studies and testimonials.
•Hold product launch parties for important customers.
•Record testimonials from your most supportive customers and subtly interweave these with the background music that plays when people are on hold at your company.
•Develop and disseminate a portfolio of customer case studies to reinforce specific brand benefits to specific target customers.
•Publish and widely disseminate white papers to position your organization and brand as experts in your field.
•Develop a speakers’ bureau and actively orchestrate speaking engagements at key industry events – confer...
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