Brand Agency Concord NH
12 South St
58 N State St
Dairy Farmers Of America
8 Mcguire St Unit B
26 Reserve Pl
Act One Creative Llc
18 Low Ave Ste 7
Crop Marks Design Studio
10 Ferry St
314 S Main St Ste 3
Vertical Market Ventures
114 N Main St Ste 201
18 Low Ave
Cantin Design Inc
6 Governors Way
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Following are marketing techniques outside of the typical ones (advertising, publicity, trade shows, etc.) that many business-to-business companies have found to be effective:
•Create and actively interact with customer advisory boards. Invite the most influential opinion leaders to participate.
•Create and actively interact with strategic partner boards.
•Create external “expert councils” for all major new products. Invite the most knowledgeable and influential outside experts to participate, involve them in the product design itself.
•Hold conferences and seminars, inviting current satisfied customers, prospective customers and internal and external industry experts. Present case studies, the latest innovations, let the experts speak, and allow time for networking.
•For software companies, “Beta test” your software with major influential customers and those that would provide compelling case studies and testimonials.
•Hold product launch parties for important customers.
•Record testimonials from your most supportive customers and subtly interweave these with the background music that plays when people are on hold at your company.
•Develop and disseminate a portfolio of customer case studies to reinforce specific brand benefits to specific target customers.
•Publish and widely disseminate white papers to position your organization and brand as experts in your field.
•Develop a speakers’ bureau and actively orchestrate speaking engagements at key industry events – confer...
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