Brand Agency Eagle River AK
2730 Scarborough Dr
Hellenthal & Associates
207 E Northern Lights Blvd Ste 150
999 E Tudor Rd
4450 Cordova St Ste 110
12501 Bainbridge Rd
Ak Sports Marketing
719 E 15th Ave
Flint Hills Resources
3201 C St Ste 308
Jack Sublime Branding & Design
4303 Hayes St
12501 Bainbridge Rd
Cinema Source Advertising
1200 E 76th Ave
Business to Business (B2B) at Branding Strategy Insider
Following are marketing techniques outside of the typical ones (advertising, publicity, trade shows, etc.) that many business-to-business companies have found to be effective:
•Create and actively interact with customer advisory boards. Invite the most influential opinion leaders to participate.
•Create and actively interact with strategic partner boards.
•Create external “expert councils” for all major new products. Invite the most knowledgeable and influential outside experts to participate, involve them in the product design itself.
•Hold conferences and seminars, inviting current satisfied customers, prospective customers and internal and external industry experts. Present case studies, the latest innovations, let the experts speak, and allow time for networking.
•For software companies, “Beta test” your software with major influential customers and those that would provide compelling case studies and testimonials.
•Hold product launch parties for important customers.
•Record testimonials from your most supportive customers and subtly interweave these with the background music that plays when people are on hold at your company.
•Develop and disseminate a portfolio of customer case studies to reinforce specific brand benefits to specific target customers.
•Publish and widely disseminate white papers to position your organization and brand as experts in your field.
•Develop a speakers’ bureau and actively orchestrate speaking engagements at key industry events – confer...
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