Brand Agency Ewa Beach HI
3070 Ukiuki P
The Brand Management Group, LLC
1050 Bishop St. #383
1451 S King St
1034 Queen St
2222 Kalakaua Ave Ste 902
Bright Light Marketing Group Inc
1001 Bishop St Ste 900
745 Fort Street Mall
Asa Marketing International Llc
1311 Kapiolani Blvd Ste 501
Best International Marketing Group
PO Box 88026
American Business Marketing
PO Box 10430
Business to Business (B2B) at Branding Strategy Insider
Following are marketing techniques outside of the typical ones (advertising, publicity, trade shows, etc.) that many business-to-business companies have found to be effective:
•Create and actively interact with customer advisory boards. Invite the most influential opinion leaders to participate.
•Create and actively interact with strategic partner boards.
•Create external “expert councils” for all major new products. Invite the most knowledgeable and influential outside experts to participate, involve them in the product design itself.
•Hold conferences and seminars, inviting current satisfied customers, prospective customers and internal and external industry experts. Present case studies, the latest innovations, let the experts speak, and allow time for networking.
•For software companies, “Beta test” your software with major influential customers and those that would provide compelling case studies and testimonials.
•Hold product launch parties for important customers.
•Record testimonials from your most supportive customers and subtly interweave these with the background music that plays when people are on hold at your company.
•Develop and disseminate a portfolio of customer case studies to reinforce specific brand benefits to specific target customers.
•Publish and widely disseminate white papers to position your organization and brand as experts in your field.
•Develop a speakers’ bureau and actively orchestrate speaking engagements at key industry events – confer...
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