Brand Agency Hockessin DE
Borish Norman & Co
49 Bancroft Mills Rd Apt 2h
833 N Washington St
605 Market Llc
605 N Market St
3 Penny Lane Ct
910 Foulk Rd Ste 201
Janet Hughes And Associates
3 Mill Rd Ste 205
Aloysius Butler & Clark
819 N Washington St
Bms North America Inc
401 W 13th St
Gateway Marketing Corporation
103 Foulk Rd
Best Marketing Services Inc
103 Foulk Rd
Business to Business (B2B) at Branding Strategy Insider
Following are marketing techniques outside of the typical ones (advertising, publicity, trade shows, etc.) that many business-to-business companies have found to be effective:
•Create and actively interact with customer advisory boards. Invite the most influential opinion leaders to participate.
•Create and actively interact with strategic partner boards.
•Create external “expert councils” for all major new products. Invite the most knowledgeable and influential outside experts to participate, involve them in the product design itself.
•Hold conferences and seminars, inviting current satisfied customers, prospective customers and internal and external industry experts. Present case studies, the latest innovations, let the experts speak, and allow time for networking.
•For software companies, “Beta test” your software with major influential customers and those that would provide compelling case studies and testimonials.
•Hold product launch parties for important customers.
•Record testimonials from your most supportive customers and subtly interweave these with the background music that plays when people are on hold at your company.
•Develop and disseminate a portfolio of customer case studies to reinforce specific brand benefits to specific target customers.
•Publish and widely disseminate white papers to position your organization and brand as experts in your field.
•Develop a speakers’ bureau and actively orchestrate speaking engagements at key industry events – confer...
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