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Brand Equity Consulting Aiea HI

This page provides useful content and local businesses that can help with your search for Brand Equity Consulting. You will find helpful, informative articles about Brand Equity Consulting, including "Exploring Brand Equity Measurement". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Aiea, HI that will answer all of your questions about Brand Equity Consulting.

Creative 1
(808) 847-2046
3070 Ukiuki P
Honolulu, HI
 
Bedrock
(510) 832-6700
1034 Queen St
Honolulu, HI
 
The Brand Management Group, LLC
(808) 294-1010
1050 Bishop St. #383
Honolulu, HI
 
Cp Advertising
(808) 521-5391
745 Fort Street Mall
Honolulu, HI
 
American Business Marketing
(808) 738-5088
PO Box 10430
Honolulu, HI
 
Asa Marketing International Llc
(808) 591-8006
1311 Kapiolani Blvd Ste 501
Honolulu, HI
 
Bright Light Marketing Group Inc
(808) 524-6441
1001 Bishop St Ste 900
Honolulu, HI
 
Cg International
(808) 955-5554
1451 S King St
Honolulu, HI
 
Best International Marketing Group
(808) 924-2464
PO Box 88026
Honolulu, HI
 
Abees Inc
(808) 923-7005
2222 Kalakaua Ave Ste 902
Honolulu, HI
 

Exploring Brand Equity Measurement

"You can’t manage what you don’t measure.”

This is especially true of a brand and its equity. A robust brand equity measurement system will accomplish the following objectives:

•Measure the brand’s equity across a variety of dimensions at different points in time over time
•Provide diagnostic information on the reasons for the changes in brand equity
•Gauge and evaluate the brand’s progress against goals
•Provide direction on how to improve brand equity
•Provide insight into the brand’s positioning vis-à-vis its major competitors including its strengths, weaknesses, opportunities and threats
•Provide direction on how to reposition the brand for maximum effect

The Blake Project has identified the following five attributes that drive customers to insist upon specific brands: awareness, relevant differentiation, value, accessibility and emotional connection.

These brand insistence drivers work together to move customers from being aware of your brand and preferring your brand to purchasing your brand and being loyal to your brand. Our chart demonstrates how this works...
(click on the image for a larger view)
Creating_brand_insistence_3  

We recommend that brand equity measurement studies:

•Focus on the key drivers of customer brand insistence
•Measure changes in brand equity over time
•Diagnose reasons for changes in brand equity
•Provide insight into the current brand positioning, including strengths, weaknesses, opportunities and threats
•Provide direction on ...

Click here to read the rest of this article from Branding Strategy Insider