Brand Equity Consulting Anchorage AK

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Cinema Source Advertising
(907) 349-5123
1200 E 76th Ave
Anchorage, AK
 
Gonzalez Marketing
(907) 562-8640
4450 Cordova St Ste 110
Anchorage, AK
 
Jack Sublime Branding & Design
(907) 748-4894
4303 Hayes St
Anchorage, AK
 
Ak Sports Marketing
(907) 272-1234
719 E 15th Ave
Anchorage, AK
 
Global Marketing
(907) 338-2098
2730 Scarborough Dr
Anchorage, AK
 
Alaska Exposure
(907) 561-2050
999 E Tudor Rd
Anchorage, AK
 
Hellenthal & Associates
(907) 277-2315
207 E Northern Lights Blvd Ste 150
Anchorage, AK
 
Flint Hills Resources
(907) 273-3333
3201 C St Ste 308
Anchorage, AK
 
Jim Gribbin Enterprises
(907) 245-0885
3213 W 30th Ave
Anchorage, AK
 
Henderson, Martha
(907) 258-0167
12501 Bainbridge Rd
Anchorage, AK
 

Exploring Brand Equity Measurement

"You can’t manage what you don’t measure.”

This is especially true of a brand and its equity. A robust brand equity measurement system will accomplish the following objectives:

•Measure the brand’s equity across a variety of dimensions at different points in time over time
•Provide diagnostic information on the reasons for the changes in brand equity
•Gauge and evaluate the brand’s progress against goals
•Provide direction on how to improve brand equity
•Provide insight into the brand’s positioning vis-à-vis its major competitors including its strengths, weaknesses, opportunities and threats
•Provide direction on how to reposition the brand for maximum effect

The Blake Project has identified the following five attributes that drive customers to insist upon specific brands: awareness, relevant differentiation, value, accessibility and emotional connection.

These brand insistence drivers work together to move customers from being aware of your brand and preferring your brand to purchasing your brand and being loyal to your brand. Our chart demonstrates how this works...
(click on the image for a larger view)
Creating_brand_insistence_3  

We recommend that brand equity measurement studies:

•Focus on the key drivers of customer brand insistence
•Measure changes in brand equity over time
•Diagnose reasons for changes in brand equity
•Provide insight into the current brand positioning, including strengths, weaknesses, opportunities and threats
•Provide direction on ...

Click here to read the rest of this article from Branding Strategy Insider