Brand Equity Consulting Bethany OK

This page provides useful content and local businesses that can help with your search for Brand Equity Consulting. You will find helpful, informative articles about Brand Equity Consulting, including "Exploring Brand Equity Measurement". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Bethany, OK that will answer all of your questions about Brand Equity Consulting.

Event Marketing Group
(405) 603-6295
6957 Nw Expressway
Oklahoma City, OK
 
Advanced Marketing Consultants
(405) 842-0163
6403 Nw Grand Blvd
Oklahoma City, OK
 
Bml Consultants
(405) 755-8404
11004 Magnolia Park
Oklahoma City, OK
 
Allied Marketing Inc
(405) 748-3797
12215 N Pennsylvania Ave
Oklahoma City, OK
 
Enterprise Marketing Corp
(405) 525-0790
5235 N Lincoln Blvd
Oklahoma City, OK
 
Cohn Tim Mktg
(405) 842-0163
6403 Nw Grand Blvd
Oklahoma City, OK
 
Anglin Public Relations
(405) 840-4222
201 Nw 63rd St Ste 305
Oklahoma City, OK
 
MIDWESTMEDIA
(405) 524-6600
1614 N. Gatewood Ave.
OKC, OK
 
Centennial Marketing Group
(405) 418-0400
9636 N May Ave Ste 274
Oklahoma City, OK
 
Alternative Marketing & Rec
(405) 232-2585
10 Ne 10th St
Oklahoma City, OK
 

Exploring Brand Equity Measurement

"You can’t manage what you don’t measure.”

This is especially true of a brand and its equity. A robust brand equity measurement system will accomplish the following objectives:

•Measure the brand’s equity across a variety of dimensions at different points in time over time
•Provide diagnostic information on the reasons for the changes in brand equity
•Gauge and evaluate the brand’s progress against goals
•Provide direction on how to improve brand equity
•Provide insight into the brand’s positioning vis-à-vis its major competitors including its strengths, weaknesses, opportunities and threats
•Provide direction on how to reposition the brand for maximum effect

The Blake Project has identified the following five attributes that drive customers to insist upon specific brands: awareness, relevant differentiation, value, accessibility and emotional connection.

These brand insistence drivers work together to move customers from being aware of your brand and preferring your brand to purchasing your brand and being loyal to your brand. Our chart demonstrates how this works...
(click on the image for a larger view)
Creating_brand_insistence_3  

We recommend that brand equity measurement studies:

•Focus on the key drivers of customer brand insistence
•Measure changes in brand equity over time
•Diagnose reasons for changes in brand equity
•Provide insight into the current brand positioning, including strengths, weaknesses, opportunities and threats
•Provide direction on ...

Click here to read the rest of this article from Branding Strategy Insider