Brand Equity Consulting Bixby OK

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Langenberg Group
(918) 369-2410
12635 S 119th East Ave
Broken Arrow, OK
 
American Advertising Inc
(918) 252-1046
2507 S Gardenia Pl
Broken Arrow, OK
 
Arrow Industrial Marketing
(918) 258-4991
816 N Elm Pl
Broken Arrow, OK
 
International Marketing Co
(918) 251-5859
501 N Redbud Ave Ste D
Broken Arrow, OK
 
Sinclair Marketing Inc
(918) 251-1066
2201 W Albany St
Broken Arrow, OK
 
Luck & Associates
(918) 449-8888
6901 S Ash Pl
Broken Arrow, OK
 
Shoppers Inc
(918) 251-0154
102 N Elm Pl Ste B1
Broken Arrow, OK
 
Anderson Marketing Services Inc
(918) 994-7400
112 W Kenosha St
Broken Arrow, OK
 
Target Marketing
(918) 355-0105
520 N Main St
Broken Arrow, OK
 
Arrow Industrial Marketing
(918) 251-9872
1408 N Poplar Ave
Broken Arrow, OK
 

Exploring Brand Equity Measurement

"You can’t manage what you don’t measure.”

This is especially true of a brand and its equity. A robust brand equity measurement system will accomplish the following objectives:

•Measure the brand’s equity across a variety of dimensions at different points in time over time
•Provide diagnostic information on the reasons for the changes in brand equity
•Gauge and evaluate the brand’s progress against goals
•Provide direction on how to improve brand equity
•Provide insight into the brand’s positioning vis-à-vis its major competitors including its strengths, weaknesses, opportunities and threats
•Provide direction on how to reposition the brand for maximum effect

The Blake Project has identified the following five attributes that drive customers to insist upon specific brands: awareness, relevant differentiation, value, accessibility and emotional connection.

These brand insistence drivers work together to move customers from being aware of your brand and preferring your brand to purchasing your brand and being loyal to your brand. Our chart demonstrates how this works...
(click on the image for a larger view)
Creating_brand_insistence_3  

We recommend that brand equity measurement studies:

•Focus on the key drivers of customer brand insistence
•Measure changes in brand equity over time
•Diagnose reasons for changes in brand equity
•Provide insight into the current brand positioning, including strengths, weaknesses, opportunities and threats
•Provide direction on ...

Click here to read the rest of this article from Branding Strategy Insider