Brand Equity Consulting Boulder City NV

This page provides useful content and local businesses that can help with your search for Brand Equity Consulting. You will find helpful, informative articles about Brand Equity Consulting, including "Exploring Brand Equity Measurement". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Boulder City, NV that will answer all of your questions about Brand Equity Consulting.

Sunkist Graphics
(702) 566-9008
401 E Sunset
Las Vegas, NV
 
First American Title Company Nevada
(702) 731-4131
2490 Paseo Verde Pkwy Ste 100
Henderson, NV
 
Taggart Installations
(702) 407-8280
360 Lander Dr
Henderson, NV
 
Brennan Media Group
(702) 818-1072
2831 St Rose Pkwy Ste
Henderson, NV
 
Stoodeo Graphics
(702) 324-5952
2406 Worth
Henderson, NV
 
Omega Plastics
(702) 373-1767
121 Industrial Park Rd Ste 105
Henderson, NV
 
First American Title Company
(702) 731-4131
2490 Paseo Verde Pkwy Ste100
Henderson, NV
 
American United Title
(702) 990-6145
2637 W Horizon Ridge Parkway Ste 120
Henderson, NV
 
Signmasters
(702) 456-5177
3514 E Tropicana Ave Ste 4
Las Vegas, NV
 
Sign-A-Rama
(702) 898-7446
3460 E Sunset Rd Ste
Las Vegas, NV
 

Exploring Brand Equity Measurement

"You can’t manage what you don’t measure.”

This is especially true of a brand and its equity. A robust brand equity measurement system will accomplish the following objectives:

•Measure the brand’s equity across a variety of dimensions at different points in time over time
•Provide diagnostic information on the reasons for the changes in brand equity
•Gauge and evaluate the brand’s progress against goals
•Provide direction on how to improve brand equity
•Provide insight into the brand’s positioning vis-à-vis its major competitors including its strengths, weaknesses, opportunities and threats
•Provide direction on how to reposition the brand for maximum effect

The Blake Project has identified the following five attributes that drive customers to insist upon specific brands: awareness, relevant differentiation, value, accessibility and emotional connection.

These brand insistence drivers work together to move customers from being aware of your brand and preferring your brand to purchasing your brand and being loyal to your brand. Our chart demonstrates how this works...
(click on the image for a larger view)
Creating_brand_insistence_3  

We recommend that brand equity measurement studies:

•Focus on the key drivers of customer brand insistence
•Measure changes in brand equity over time
•Diagnose reasons for changes in brand equity
•Provide insight into the current brand positioning, including strengths, weaknesses, opportunities and threats
•Provide direction on ...

Click here to read the rest of this article from Branding Strategy Insider