Brand Equity Consulting Concord NH

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Dairy Farmers Of America
(603) 228-3888
8 Mcguire St Unit B
Concord, NH
 
Advantage Promotions
(603) 227-9449
26 Reserve Pl
Concord, NH
 
Act One Creative Llc
(603) 226-3311
18 Low Ave Ste 7
Concord, NH
 
Crop Marks Design Studio
(603) 225-2334
10 Ferry St
Concord, NH
 
Vertical Market Ventures
(603) 226-4480
114 N Main St Ste 201
Concord, NH
 
Paxton Communications
(603) 228-4933
58 N State St
Concord, NH
 
Ad-Com
(603) 225-9100
18 Low Ave
Concord, NH
 
Focus Marketing
(603) 225-4040
314 S Main St Ste 3
Concord, NH
 
Exclaim Marketing
(603) 242-2166
12 South St
Concord, NH
 
Cantin Design Inc
(603) 223-9999
6 Governors Way
Concord, NH
 

Exploring Brand Equity Measurement

"You can’t manage what you don’t measure.”

This is especially true of a brand and its equity. A robust brand equity measurement system will accomplish the following objectives:

•Measure the brand’s equity across a variety of dimensions at different points in time over time
•Provide diagnostic information on the reasons for the changes in brand equity
•Gauge and evaluate the brand’s progress against goals
•Provide direction on how to improve brand equity
•Provide insight into the brand’s positioning vis-à-vis its major competitors including its strengths, weaknesses, opportunities and threats
•Provide direction on how to reposition the brand for maximum effect

The Blake Project has identified the following five attributes that drive customers to insist upon specific brands: awareness, relevant differentiation, value, accessibility and emotional connection.

These brand insistence drivers work together to move customers from being aware of your brand and preferring your brand to purchasing your brand and being loyal to your brand. Our chart demonstrates how this works...
(click on the image for a larger view)
Creating_brand_insistence_3  

We recommend that brand equity measurement studies:

•Focus on the key drivers of customer brand insistence
•Measure changes in brand equity over time
•Diagnose reasons for changes in brand equity
•Provide insight into the current brand positioning, including strengths, weaknesses, opportunities and threats
•Provide direction on ...

Click here to read the rest of this article from Branding Strategy Insider