Brand Equity Consulting Derry NH

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Foreseeing Solutions
(603) 818-8255
16 Quaker Dr
Derry, NH
 
National Aperture
(603) 893-7393
16 Northwestern Dr
Salem, NH
 
Hadely Media Inc
(603) 893-6475
354 N Broadway
Salem, NH
 
Vector Marketing
(603) 893-8388
354 N Broadway
Salem, NH
 
Morse Technologies
(603) 685-2100
12 Stiles Rd Ste 203
Salem, NH
 
Bn Media Llc
(603) 432-3500
6 W Broadway
Derry, NH
 
Energy Marketing Services
(603) 890-1224
354 N Broadway Ste 9
Salem, NH
 
United Marketing Group
(603) 898-4964
5 Northeastern Blvd
Salem, NH
 
Tosco Marketing Co
(603) 898-0359
11 Red Roof Ln
Salem, NH
 
Celestica New England
(603) 890-8000
9 Northeastern Blvd
Salem, NH
 

Exploring Brand Equity Measurement

"You can’t manage what you don’t measure.”

This is especially true of a brand and its equity. A robust brand equity measurement system will accomplish the following objectives:

•Measure the brand’s equity across a variety of dimensions at different points in time over time
•Provide diagnostic information on the reasons for the changes in brand equity
•Gauge and evaluate the brand’s progress against goals
•Provide direction on how to improve brand equity
•Provide insight into the brand’s positioning vis-à-vis its major competitors including its strengths, weaknesses, opportunities and threats
•Provide direction on how to reposition the brand for maximum effect

The Blake Project has identified the following five attributes that drive customers to insist upon specific brands: awareness, relevant differentiation, value, accessibility and emotional connection.

These brand insistence drivers work together to move customers from being aware of your brand and preferring your brand to purchasing your brand and being loyal to your brand. Our chart demonstrates how this works...
(click on the image for a larger view)
Creating_brand_insistence_3  

We recommend that brand equity measurement studies:

•Focus on the key drivers of customer brand insistence
•Measure changes in brand equity over time
•Diagnose reasons for changes in brand equity
•Provide insight into the current brand positioning, including strengths, weaknesses, opportunities and threats
•Provide direction on ...

Click here to read the rest of this article from Branding Strategy Insider