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Brand Extension Consultants Aiea HI

This page provides useful content and local businesses that can help with your search for Brand Extension Consultants. You will find helpful, informative articles about Brand Extension Consultants, including "Brand Extensions and Global Branding". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Aiea, HI that will answer all of your questions about Brand Extension Consultants.

Creative 1
(808) 847-2046
3070 Ukiuki P
Honolulu, HI
 
Cg International
(808) 955-5554
1451 S King St
Honolulu, HI
 
Asa Marketing International Llc
(808) 591-8006
1311 Kapiolani Blvd Ste 501
Honolulu, HI
 
The Brand Management Group, LLC
(808) 294-1010
1050 Bishop St. #383
Honolulu, HI
 
Abees Inc
(808) 923-7005
2222 Kalakaua Ave Ste 902
Honolulu, HI
 
Bright Light Marketing Group Inc
(808) 524-6441
1001 Bishop St Ste 900
Honolulu, HI
 
Bedrock
(510) 832-6700
1034 Queen St
Honolulu, HI
 
Cp Advertising
(808) 521-5391
745 Fort Street Mall
Honolulu, HI
 
Best International Marketing Group
(808) 924-2464
PO Box 88026
Honolulu, HI
 
American Business Marketing
(808) 738-5088
PO Box 10430
Honolulu, HI
 

Brand Extensions and Global Branding

If you are in the process of building your brand globally, especially if your brand is in its infancy in some regions or countries, here is something else to watch out for with brand extensions.  If a particular extension, especially one less central to the brand’s promise, has a strong presence in a market place before you have a chance to establish the brand essence, promise, and core meaning in that market place, it could be much more difficult to position the brand correctly.  It would be better to withhold that extension from the market place until the core brand meaning is established there.

Brand Extension Questions
You should answer these questions as you consider each possible brand extension:

Business Questions:

•    How “big” is the category or segment?
•    Is the category or segment new?
•    Is it growing?
•    Is there “room” in the category or segment for a new brand?
•    Do you have or can you acquire the assets and competencies necessary to compete successfully in the new category or segment?
•    Have you identified a profitable and robust business model for competing in the new category or segment?
•    What type of competitive reaction might you expect as your brand enters the new category or segment?

Brand Questions:

•    What are your brand’s primary benefits?
•    Does the brand uniquely own those benefits?
•    Do those benefits...

Click here to read the rest of this article from Branding Strategy Insider