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Brand Extension Consultants Bear DE

This page provides useful content and local businesses that can help with your search for Brand Extension Consultants. You will find helpful, informative articles about Brand Extension Consultants, including "Brand Extensions and Global Branding". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Bear, DE that will answer all of your questions about Brand Extension Consultants.

All About Marketing
(302) 562-0072
49 Paisley St
Bear, DE
 
Promotions Zone
(302) 832-9366
119 Amberwood Dr
Bear, DE
 
Curry Chris
(302) 365-5457
3 Dogwood Ct
Bear, DE
 
Bms North America Inc
(302) 425-4116
401 W 13th St
Wilmington, DE
 
Barron Associates
(302) 658-1627
833 N Washington St
Wilmington, DE
 
Adventures Media Group
(302) 392-7827
310 Connor Blvd
Bear, DE
 
Words Unlimited Inc
(302) 832-7377
87 Caravel Dr
Bear, DE
 
E-Daptive Media
(302) 834-7780
28 Monferrato Ct
Bear, DE
 
Aloysius Butler & Clark
(302) 655-1552
819 N Washington St
Wilmington, DE
 
605 Market Llc
(302) 656-8102
605 N Market St
Wilmington, DE
 

Brand Extensions and Global Branding

If you are in the process of building your brand globally, especially if your brand is in its infancy in some regions or countries, here is something else to watch out for with brand extensions.  If a particular extension, especially one less central to the brand’s promise, has a strong presence in a market place before you have a chance to establish the brand essence, promise, and core meaning in that market place, it could be much more difficult to position the brand correctly.  It would be better to withhold that extension from the market place until the core brand meaning is established there.

Brand Extension Questions
You should answer these questions as you consider each possible brand extension:

Business Questions:

•    How “big” is the category or segment?
•    Is the category or segment new?
•    Is it growing?
•    Is there “room” in the category or segment for a new brand?
•    Do you have or can you acquire the assets and competencies necessary to compete successfully in the new category or segment?
•    Have you identified a profitable and robust business model for competing in the new category or segment?
•    What type of competitive reaction might you expect as your brand enters the new category or segment?

Brand Questions:

•    What are your brand’s primary benefits?
•    Does the brand uniquely own those benefits?
•    Do those benefits...

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