Brand Extension Consultants Boulder City NV

This page provides useful content and local businesses that can help with your search for Brand Extension Consultants. You will find helpful, informative articles about Brand Extension Consultants, including "Brand Extensions and Global Branding". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Boulder City, NV that will answer all of your questions about Brand Extension Consultants.

Omega Plastics
(702) 373-1767
121 Industrial Park Rd Ste 105
Henderson, NV
 
Taggart Installations
(702) 407-8280
360 Lander Dr
Henderson, NV
 
First American Title Company Nevada
(702) 731-4131
2490 Paseo Verde Pkwy Ste 100
Henderson, NV
 
American United Title
(702) 990-6145
2637 W Horizon Ridge Parkway Ste 120
Henderson, NV
 
Signmasters
(702) 456-5177
3514 E Tropicana Ave Ste 4
Las Vegas, NV
 
Sunkist Graphics
(702) 566-9008
401 E Sunset
Las Vegas, NV
 
First American Title Company
(702) 731-4131
2490 Paseo Verde Pkwy Ste100
Henderson, NV
 
Stoodeo Graphics
(702) 324-5952
2406 Worth
Henderson, NV
 
Brennan Media Group
(702) 818-1072
2831 St Rose Pkwy Ste
Henderson, NV
 
Sign-A-Rama
(702) 898-7446
3460 E Sunset Rd Ste
Las Vegas, NV
 

Brand Extensions and Global Branding

If you are in the process of building your brand globally, especially if your brand is in its infancy in some regions or countries, here is something else to watch out for with brand extensions.  If a particular extension, especially one less central to the brand’s promise, has a strong presence in a market place before you have a chance to establish the brand essence, promise, and core meaning in that market place, it could be much more difficult to position the brand correctly.  It would be better to withhold that extension from the market place until the core brand meaning is established there.

Brand Extension Questions
You should answer these questions as you consider each possible brand extension:

Business Questions:

•    How “big” is the category or segment?
•    Is the category or segment new?
•    Is it growing?
•    Is there “room” in the category or segment for a new brand?
•    Do you have or can you acquire the assets and competencies necessary to compete successfully in the new category or segment?
•    Have you identified a profitable and robust business model for competing in the new category or segment?
•    What type of competitive reaction might you expect as your brand enters the new category or segment?

Brand Questions:

•    What are your brand’s primary benefits?
•    Does the brand uniquely own those benefits?
•    Do those benefits...

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