Brand Extension Consultants Claymont DE

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Best Marketing Services Inc
(302) 652-5956
103 Foulk Rd
Wilmington, DE
 
Gateway Marketing Corporation
(302) 656-1950
103 Foulk Rd
Wilmington, DE
 
Bms North America Inc
(302) 425-4116
401 W 13th St
Wilmington, DE
 
605 Market Llc
(302) 656-8102
605 N Market St
Wilmington, DE
 
Barron Associates
(302) 658-1627
833 N Washington St
Wilmington, DE
 
Catowba Inc
(302) 655-3811
910 Foulk Rd Ste 201
Wilmington, DE
 
Gloyd Group
(302) 761-9650
3 Penny Lane Ct
Wilmington, DE
 
Borish Norman & Co
(302) 838-2831
49 Bancroft Mills Rd Apt 2h
Wilmington, DE
 
Aloysius Butler & Clark
(302) 655-1552
819 N Washington St
Wilmington, DE
 
Janet Hughes And Associates
(302) 656-5252
3 Mill Rd Ste 205
Wilmington, DE
 

Brand Extensions and Global Branding

If you are in the process of building your brand globally, especially if your brand is in its infancy in some regions or countries, here is something else to watch out for with brand extensions.  If a particular extension, especially one less central to the brand’s promise, has a strong presence in a market place before you have a chance to establish the brand essence, promise, and core meaning in that market place, it could be much more difficult to position the brand correctly.  It would be better to withhold that extension from the market place until the core brand meaning is established there.

Brand Extension Questions
You should answer these questions as you consider each possible brand extension:

Business Questions:

•    How “big” is the category or segment?
•    Is the category or segment new?
•    Is it growing?
•    Is there “room” in the category or segment for a new brand?
•    Do you have or can you acquire the assets and competencies necessary to compete successfully in the new category or segment?
•    Have you identified a profitable and robust business model for competing in the new category or segment?
•    What type of competitive reaction might you expect as your brand enters the new category or segment?

Brand Questions:

•    What are your brand’s primary benefits?
•    Does the brand uniquely own those benefits?
•    Do those benefits...

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