Brand Extension Consultants Dover NH

This page provides useful content and local businesses that can help with your search for Brand Extension Consultants. You will find helpful, informative articles about Brand Extension Consultants, including "Brand Extensions and Global Branding". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Dover, NH that will answer all of your questions about Brand Extension Consultants.

Sharpe Design
(603) 743-6611
113 Locust St
Dover, NH
 
Zmj Enterprisesinc
(603) 749-8817
38 Fieldstone Dr
Dover, NH
 
Hotdiggity Creative
(603) 742-8300
1 Washington St
Dover, NH
 
Leo & Associates
(603) 595-2658
20 Trafalgar Sq Ste 446
Nashua, NH
 
Signaltree Marketing & Advertising Inc
(603) 358-5100
160 Emerald St
Keene, NH
 
Consumer Profiles Inc
(603) 742-4000
111 Venture Dr
Dover, NH
 
Apogee Marketing Group
(603) 750-0005
100 Main St
Dover, NH
 
Viking Design LLC
(603) 781-1937
61 North Main Street
Rochester, NH
 
Nnh Distributors Llc
(603) 898-9836
6 Raymond Ave # Sal
Salem, NH
 
Eastlantic Advertising
(603) 669-7377
222 River Road
Manchester, NH
 

Brand Extensions and Global Branding

If you are in the process of building your brand globally, especially if your brand is in its infancy in some regions or countries, here is something else to watch out for with brand extensions.  If a particular extension, especially one less central to the brand’s promise, has a strong presence in a market place before you have a chance to establish the brand essence, promise, and core meaning in that market place, it could be much more difficult to position the brand correctly.  It would be better to withhold that extension from the market place until the core brand meaning is established there.

Brand Extension Questions
You should answer these questions as you consider each possible brand extension:

Business Questions:

•    How “big” is the category or segment?
•    Is the category or segment new?
•    Is it growing?
•    Is there “room” in the category or segment for a new brand?
•    Do you have or can you acquire the assets and competencies necessary to compete successfully in the new category or segment?
•    Have you identified a profitable and robust business model for competing in the new category or segment?
•    What type of competitive reaction might you expect as your brand enters the new category or segment?

Brand Questions:

•    What are your brand’s primary benefits?
•    Does the brand uniquely own those benefits?
•    Do those benefits...

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