Brand Extension Consultants Eagle River AK

This page provides useful content and local businesses that can help with your search for Brand Extension Consultants. You will find helpful, informative articles about Brand Extension Consultants, including "Brand Extensions and Global Branding". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Eagle River, AK that will answer all of your questions about Brand Extension Consultants.

Global Marketing
(907) 338-2098
2730 Scarborough Dr
Anchorage, AK
 
Alaska Exposure
(907) 561-2050
999 E Tudor Rd
Anchorage, AK
 
Jack Sublime Branding & Design
(907) 748-4894
4303 Hayes St
Anchorage, AK
 
Flint Hills Resources
(907) 273-3333
3201 C St Ste 308
Anchorage, AK
 
Jim Gribbin Enterprises
(907) 245-0885
3213 W 30th Ave
Anchorage, AK
 
Ak Sports Marketing
(907) 272-1234
719 E 15th Ave
Anchorage, AK
 
Hellenthal & Associates
(907) 277-2315
207 E Northern Lights Blvd Ste 150
Anchorage, AK
 
Gonzalez Marketing
(907) 562-8640
4450 Cordova St Ste 110
Anchorage, AK
 
Marketing Works
(907) 258-0420
12501 Bainbridge Rd
Anchorage, AK
 
Cinema Source Advertising
(907) 349-5123
1200 E 76th Ave
Anchorage, AK
 

Brand Extensions and Global Branding

If you are in the process of building your brand globally, especially if your brand is in its infancy in some regions or countries, here is something else to watch out for with brand extensions.  If a particular extension, especially one less central to the brand’s promise, has a strong presence in a market place before you have a chance to establish the brand essence, promise, and core meaning in that market place, it could be much more difficult to position the brand correctly.  It would be better to withhold that extension from the market place until the core brand meaning is established there.

Brand Extension Questions
You should answer these questions as you consider each possible brand extension:

Business Questions:

•    How “big” is the category or segment?
•    Is the category or segment new?
•    Is it growing?
•    Is there “room” in the category or segment for a new brand?
•    Do you have or can you acquire the assets and competencies necessary to compete successfully in the new category or segment?
•    Have you identified a profitable and robust business model for competing in the new category or segment?
•    What type of competitive reaction might you expect as your brand enters the new category or segment?

Brand Questions:

•    What are your brand’s primary benefits?
•    Does the brand uniquely own those benefits?
•    Do those benefits...

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