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Brand Management Aiea HI

This page provides useful content and local businesses that can help with your search for information on Brand Management. You will find helpful, informative articles about Brand Management, including "The Brand Management Checklist". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Aiea, HI that will answer all of your questions about Brand Management.

Creative 1
(808) 847-2046
3070 Ukiuki P
Honolulu, HI
 
Bright Light Marketing Group Inc
(808) 524-6441
1001 Bishop St Ste 900
Honolulu, HI
 
Asa Marketing International Llc
(808) 591-8006
1311 Kapiolani Blvd Ste 501
Honolulu, HI
 
The Brand Management Group, LLC
(808) 294-1010
1050 Bishop St. #383
Honolulu, HI
 
American Business Marketing
(808) 738-5088
PO Box 10430
Honolulu, HI
 
Cp Advertising
(808) 521-5391
745 Fort Street Mall
Honolulu, HI
 
Cg International
(808) 955-5554
1451 S King St
Honolulu, HI
 
Bedrock
(510) 832-6700
1034 Queen St
Honolulu, HI
 
Best International Marketing Group
(808) 924-2464
PO Box 88026
Honolulu, HI
 
Abees Inc
(808) 923-7005
2222 Kalakaua Ave Ste 902
Honolulu, HI
 

The Brand Management Checklist

Increasingly, the brand is becoming the key source of differentiation that guides a customer’s purchase choice.  The brand is also the focal point around which an organization defines how it will uniquely deliver value to that customer in a profitable manner. The brand embodies the “heart and soul” of an organization.  In effect, its promise is delivered through its products, services, and consumer communication, creating the total customer relationship and experience.  If the brand is well-conceived and consistently delivered through all business processes and customer contacts, the organization will grow and prosper.

Are you a part of a brand building organization? The following checklist will help you assess your organization’s readiness to build brands.

•Do the CEO and other corporate officers embrace the brand as a key corporate asset that must be built and leveraged?

•Is your CEO’s primary perspective that of brand marketing (versus finance, operations or something else)?

•Has your CEO “internalized” your brand’s essence?  Does he or she “live” your brand’s promise?  Does he or she personally reinforce the brand’s intended personality?

•Does your CEO have a long-term vision for the brand?

•Does the CFO understand that the brand is an important corporate asset?

•Have you calculated the dollar value of your brand as a financial asset? Are all corporate officers aware of this value?

•Do people in your organization know the difference between brand management and product management?

•Does a brand management process drive product decisions (rather than a product management process driving brand decisions)?

•Are there brand “evangelists” in your organization?

•Are there brand champions in senior management?

•Have you identified potential allies outside of the brand management function who understand what you are trying to accomplish with the brand?  Have you developed a plan to further indoctrinate them and to use them as brand advocates?  Have you actively engaged them as brand advocates?

•Is there a formal process for managing your brands?

•Is there a person or group responsible for strategic oversight of your brands?

•Does this include oversight of individual sub-brands?

•Do your senior managers own brand strategy (rather than a specific department or an ad agency)?

•Do you manage your brands as a portfolio, versus allowing (or even encouraging) autonomy in the management of individual brands and sub-brands?

•Are differentiating features reserved for the brands whose promises they best reinforce? Are you confident that there is no pressure to copy one brand’s best competitive features for the organization’s other brands and sub-brands?

•In recruiting for jobs in your organization, do you screen people for congruence between their beliefs, values and personality and your brand’s essence, promise and personality?

•Do you have a comprehensive internal brand education and c...

Click here to read the rest of this article from Branding Strategy Insider