Brand Management Anchorage AK

This page provides useful content and local businesses that can help with your search for information on Brand Management. You will find helpful, informative articles about Brand Management, including "The Brand Management Checklist". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Anchorage, AK that will answer all of your questions about Brand Management.

Cinema Source Advertising
(907) 349-5123
1200 E 76th Ave
Anchorage, AK
Flint Hills Resources
(907) 273-3333
3201 C St Ste 308
Anchorage, AK
Hellenthal & Associates
(907) 277-2315
207 E Northern Lights Blvd Ste 150
Anchorage, AK
Jim Gribbin Enterprises
(907) 245-0885
3213 W 30th Ave
Anchorage, AK
Global Marketing
(907) 338-2098
2730 Scarborough Dr
Anchorage, AK
Jack Sublime Branding & Design
(907) 748-4894
4303 Hayes St
Anchorage, AK
Gonzalez Marketing
(907) 562-8640
4450 Cordova St Ste 110
Anchorage, AK
Alaska Exposure
(907) 561-2050
999 E Tudor Rd
Anchorage, AK
Ak Sports Marketing
(907) 272-1234
719 E 15th Ave
Anchorage, AK
Henderson, Martha
(907) 258-0167
12501 Bainbridge Rd
Anchorage, AK

The Brand Management Checklist

Increasingly, the brand is becoming the key source of differentiation that guides a customer’s purchase choice.  The brand is also the focal point around which an organization defines how it will uniquely deliver value to that customer in a profitable manner. The brand embodies the “heart and soul” of an organization.  In effect, its promise is delivered through its products, services, and consumer communication, creating the total customer relationship and experience.  If the brand is well-conceived and consistently delivered through all business processes and customer contacts, the organization will grow and prosper.

Are you a part of a brand building organization? The following checklist will help you assess your organization’s readiness to build brands.

•Do the CEO and other corporate officers embrace the brand as a key corporate asset that must be built and leveraged?

•Is your CEO’s primary perspective that of brand marketing (versus finance, operations or something else)?

•Has your CEO “internalized” your brand’s essence?  Does he or she “live” your brand’s promise?  Does he or she personally reinforce the brand’s intended personality?

•Does your CEO have a long-term vision for the brand?

•Does the CFO understand that the brand is an important corporate asset?

•Have you calculated the dollar value of your brand as a financial asset? Are all corporate officers aware of this value?

•Do people in your organization know the difference between brand management and product management?

•Does a brand management process drive product decisions (rather than a product management process driving brand decisions)?

•Are there brand “evangelists” in your organization?

•Are there brand champions in senior management?

•Have you identified potential allies outside of the brand management function who understand what you are trying to accomplish with the brand?  Have you developed a plan to further indoctrinate them and to use them as brand advocates?  Have you actively engaged them as brand advocates?

•Is there a formal process for managing your brands?

•Is there a person or group responsible for strategic oversight of your brands?

•Does this include oversight of individual sub-brands?

•Do your senior managers own brand strategy (rather than a specific department or an ad agency)?

•Do you manage your brands as a portfolio, versus allowing (or even encouraging) autonomy in the management of individual brands and sub-brands?

•Are differentiating features reserved for the brands whose promises they best reinforce? Are you confident that there is no pressure to copy one brand’s best competitive features for the organization’s other brands and sub-brands?

•In recruiting for jobs in your organization, do you screen people for congruence between their beliefs, values and personality and your brand’s essence, promise and personality?

•Do you have a comprehensive internal brand education and c...

Click here to read the rest of this article from Branding Strategy Insider