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Brand Marketing Planning Aiea HI

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Aloha O'Hawai'i
(808) 487-7473
98-313 Ponokiwila Pl
Aiea, HI
 
Unis LLC
(808) 591-8644
1240 Ala Moana Blvd
Honolulu, HI
 
Advertising Associates International LLC
(808) 593-2209
1240 Ala Moana Blvd
Honolulu, HI
 
Island Indoor Advertising LLC
(808) 373-2899
1750 Kalkaua Ave.
Honolulu, HI
 
Straight2Point Advertising
(808) 368-2472
1554 Kalakaua Av.
Honolulu, HI
 
Hawaii Video Marketing
(808) 953-5991
2308 Nuuanu Ave
Honolulu, HI
 
Berry Company
(808) 591-8300
711 Kapiolani Blvd.
Honolulu, HI
 
Cp Advertising
(808) 521-5391
745 Fort Street Mall
Honolulu, HI
 
Best International Marketing
(808) 924-2464
PO Box 88026
Honolulu, HI

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MyGuaranteedVisitors.com
(808) 957-0245
428 N. King St
Honolulu, HI
 
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Brand Marketing Planning

In the course of working with a variety of clients in developing brand marketing plans, I have witnessed a wide variety of abilities and levels of rigor regarding brand marketing planning.

To maximize the likelihood of success, brand marketing planning should include the following:

•    A consistent understanding and articulation of the brand’s unique value proposition
o    Including a discussion of any differentiating benefits that are becoming ‘cost-of-entry’ or ‘parity’ benefits
•    Clarity on the primary, secondary and tertiary target markets
o    Described in enough detail for media targeting and appropriate messaging
•    The plan should be research-based
o    Knowledge gaps should be identified
•    The plan could also gain its insights from the field sales organization and other outward looking employees and business partners
•    A thorough analysis of the marketplace in which the brand operates, including its competitive environment
•    An analysis of any trends that could help or hurt the brand
o    Including anticipating possible market disruptions due to new competitors, new technologies, new laws, new category definitions/formats, etc.
•    A full brand SWOT (strengths, weaknesses, opportunities and threats) analysis
•    Marketing objectives organized by target market
•    Possible objectives for each of the following customer brand insistence drivers (as appropriate)

o    Increasing brand awareness
o    Increasing the brand’s relevant differentiation
•    This may require a brand repositioning project
o    Increasing the brand’s perceived value
o    Increasing the brand’s perceived convenience/accessibility
o    Increasing customers’ emotional connection to the brand
•    Clarity on how one intends to increase brand revenues and profitabili...

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