Brand Marketing Planning Boulder City NV

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Bethany Baptist Church
(702) 293-1912
210 Wyoming St
Boulder City, NV
 
Sunkist Graphics
(702) 566-9008
401 E Sunset
Las Vegas, NV
 
Omega Plastics
(702) 373-1767
121 Industrial Park Rd Ste 105
Henderson, NV
 
Digistock Design
(702) 566-0655
55 S Water Street
Henderson, NV
 
Nevada Advertising & Events,
(702) 451-7150
PO Box 50029
Las Vegas, NV
 
Kolar Design Studio
(702) 283-1791
312 Nevada
Las Vegas, NV
 
Outdoor Promotions,
(702) 932-4848
7541 Eastgate
Henderson, NV
 
Print Alliance, Inc.
(702) 851-5050
788 Beach Park St
Henderson, NV
 
The Peckman Company
(702) 233-1155
5564 S Fort Apache Rd
Las Vegas, NV
 
Teralist.com
(702) 622-7331
PO Box 530087
Henderson, NV
 

Brand Marketing Planning

In the course of working with a variety of clients in developing brand marketing plans, I have witnessed a wide variety of abilities and levels of rigor regarding brand marketing planning.

To maximize the likelihood of success, brand marketing planning should include the following:

•    A consistent understanding and articulation of the brand’s unique value proposition
o    Including a discussion of any differentiating benefits that are becoming ‘cost-of-entry’ or ‘parity’ benefits
•    Clarity on the primary, secondary and tertiary target markets
o    Described in enough detail for media targeting and appropriate messaging
•    The plan should be research-based
o    Knowledge gaps should be identified
•    The plan could also gain its insights from the field sales organization and other outward looking employees and business partners
•    A thorough analysis of the marketplace in which the brand operates, including its competitive environment
•    An analysis of any trends that could help or hurt the brand
o    Including anticipating possible market disruptions due to new competitors, new technologies, new laws, new category definitions/formats, etc.
•    A full brand SWOT (strengths, weaknesses, opportunities and threats) analysis
•    Marketing objectives organized by target market
•    Possible objectives for each of the following customer brand insistence drivers (as appropriate)

o    Increasing brand awareness
o    Increasing the brand’s relevant differentiation
•    This may require a brand repositioning project
o    Increasing the brand’s perceived value
o    Increasing the brand’s perceived convenience/accessibility
o    Increasing customers’ emotional connection to the brand
•    Clarity on how one intends to increase brand revenues and profitabili...

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