Brand Marketing Planning Gardnerville NV

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Pro Marketing Systems, Inc.
(702) 368-1776
PO Box 7172
Primm, NV
 
Nevada Manufacturers Association
(775) 882-6662
963 Topsy Ln Ste 306-182
Carson City, NV
 
JSH Group
(702) 968-0880
7437 S Eastern Ave Ste
Las Vegas, NV
 
Legal Aid Center Of Southern Nevada
(702) 386-1070
800 S 8th
Las Vegas, NV
 
Firstwebsearch
submissions@firstwebsearch.com
2785 E. Desert Inn, Ste 134
Las Vegas, NV
 
Savings 4 U
(775) 315-9576
P O Box 4533
Carson City, NV
 
Half Shady's
(530) 307-8115
567 wintoon dr.
south lake tahoe , CA
 
The Media & Marketing Group
(856) 488-8756
101 Convention Center Dr Ste
Las Vegas, NV
 
Boulevard Trophy & Engraving, Inc.
(702) 736-3130
5007 Tamarus St
Las Vegas, NV
 
Las Vegas Tribune Newspaper
(702) 625-2303
1555 E. Flamingo Rd
Las Vegas, NV
 

Brand Marketing Planning

In the course of working with a variety of clients in developing brand marketing plans, I have witnessed a wide variety of abilities and levels of rigor regarding brand marketing planning.

To maximize the likelihood of success, brand marketing planning should include the following:

•    A consistent understanding and articulation of the brand’s unique value proposition
o    Including a discussion of any differentiating benefits that are becoming ‘cost-of-entry’ or ‘parity’ benefits
•    Clarity on the primary, secondary and tertiary target markets
o    Described in enough detail for media targeting and appropriate messaging
•    The plan should be research-based
o    Knowledge gaps should be identified
•    The plan could also gain its insights from the field sales organization and other outward looking employees and business partners
•    A thorough analysis of the marketplace in which the brand operates, including its competitive environment
•    An analysis of any trends that could help or hurt the brand
o    Including anticipating possible market disruptions due to new competitors, new technologies, new laws, new category definitions/formats, etc.
•    A full brand SWOT (strengths, weaknesses, opportunities and threats) analysis
•    Marketing objectives organized by target market
•    Possible objectives for each of the following customer brand insistence drivers (as appropriate)

o    Increasing brand awareness
o    Increasing the brand’s relevant differentiation
•    This may require a brand repositioning project
o    Increasing the brand’s perceived value
o    Increasing the brand’s perceived convenience/accessibility
o    Increasing customers’ emotional connection to the brand
•    Clarity on how one intends to increase brand revenues and profitabili...

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