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Brand Positioning Bear DE

This page provides relevant content and local businesses that can help with your search for information on Brand Positioning. You will find informative articles about Brand Positioning, including "Brand Positioning: Key Questions: Branding Strategy Insider". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Bear, DE that can help answer your questions about Brand Positioning.

Promotions Zone
(302) 832-9366
119 Amberwood Dr
Bear, DE
 
E-Daptive Media
(302) 834-7780
28 Monferrato Ct
Bear, DE
 
Curry Chris
(302) 365-5457
3 Dogwood Ct
Bear, DE
 
Aloysius Butler & Clark
(302) 655-1552
819 N Washington St
Wilmington, DE
 
605 Market Llc
(302) 656-8102
605 N Market St
Wilmington, DE
 
All About Marketing
(302) 562-0072
49 Paisley St
Bear, DE
 
Words Unlimited Inc
(302) 832-7377
87 Caravel Dr
Bear, DE
 
Adventures Media Group
(302) 392-7827
310 Connor Blvd
Bear, DE
 
Barron Associates
(302) 658-1627
833 N Washington St
Wilmington, DE
 
Bms North America Inc
(302) 425-4116
401 W 13th St
Wilmington, DE
 

Brand Positioning: Key Questions: Branding Strategy Insider

To apply positioning thinking to your own company's situation, here are six key questions to ask yourself:

1. What position, if any do we already own in the prospect's mind?

Get the answer to this question from the marketplace, not the marketing manager. If this requires a few dollars for research, so be it. Spend the money. It's better to know exactly what you're up against now than to discover it later when nothing can be done about it.

2. What position do we want to own?

Here is where you bring out your crystal ball and try to figure out the best position to own from a long-term point of view.

3. What companies must be outgunned if we are to establish that position?

If your proposed position calls for a head-to-head approach against a marketing leader, forget it. It's better to go around an obstacle rather than over it. Back up. Try to select a position that no one else has a firm grip on.

4. Do we have enough marketing money to occupy and hold the position?

A big obstacle to successful positioning is attempting to achieve the impossible. It takes money to build a share of mind. It takes money to establish a position. It takes money to hold a position once you've established it.

The noise level today is fierce. There are just too many "me-too" products and too many "me-too" companies vying for the mind of the prospect. Getting noticed is getting tougher.

5. Do we have the guts to stick with one consistent positioning concept?

With the noise level out there, a company has to be bold enough and consistent enough to cut through.

The first step in a positioning program normally entails running fewer programs, but stronger ones. This sounds simple, but actually runs counter to what usually happens as corporations get larger. They normally run more programs, but weaker ones. It's this fragmentation that can make many large advertising budgets just about invisible in today's media storm.

6. Does our creative approach m...

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