Brand Positioning Boulder City NV

This page provides relevant content and local businesses that can help with your search for information on Brand Positioning. You will find informative articles about Brand Positioning, including "Brand Positioning: Key Questions: Branding Strategy Insider". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Boulder City, NV that can help answer your questions about Brand Positioning.

Sunkist Graphics
(702) 566-9008
401 E Sunset
Las Vegas, NV
 
Taggart Installations
(702) 407-8280
360 Lander Dr
Henderson, NV
 
First American Title Company Nevada
(702) 731-4131
2490 Paseo Verde Pkwy Ste 100
Henderson, NV
 
Stoodeo Graphics
(702) 324-5952
2406 Worth
Henderson, NV
 
American United Title
(702) 990-6145
2637 W Horizon Ridge Parkway Ste 120
Henderson, NV
 
Omega Plastics
(702) 373-1767
121 Industrial Park Rd Ste 105
Henderson, NV
 
First American Title Company
(702) 731-4131
2490 Paseo Verde Pkwy Ste100
Henderson, NV
 
Signmasters
(702) 456-5177
3514 E Tropicana Ave Ste 4
Las Vegas, NV
 
Brennan Media Group
(702) 818-1072
2831 St Rose Pkwy Ste
Henderson, NV
 
Sign-A-Rama
(702) 898-7446
3460 E Sunset Rd Ste
Las Vegas, NV
 

Brand Positioning: Key Questions: Branding Strategy Insider

To apply positioning thinking to your own company's situation, here are six key questions to ask yourself:

1. What position, if any do we already own in the prospect's mind?

Get the answer to this question from the marketplace, not the marketing manager. If this requires a few dollars for research, so be it. Spend the money. It's better to know exactly what you're up against now than to discover it later when nothing can be done about it.

2. What position do we want to own?

Here is where you bring out your crystal ball and try to figure out the best position to own from a long-term point of view.

3. What companies must be outgunned if we are to establish that position?

If your proposed position calls for a head-to-head approach against a marketing leader, forget it. It's better to go around an obstacle rather than over it. Back up. Try to select a position that no one else has a firm grip on.

4. Do we have enough marketing money to occupy and hold the position?

A big obstacle to successful positioning is attempting to achieve the impossible. It takes money to build a share of mind. It takes money to establish a position. It takes money to hold a position once you've established it.

The noise level today is fierce. There are just too many "me-too" products and too many "me-too" companies vying for the mind of the prospect. Getting noticed is getting tougher.

5. Do we have the guts to stick with one consistent positioning concept?

With the noise level out there, a company has to be bold enough and consistent enough to cut through.

The first step in a positioning program normally entails running fewer programs, but stronger ones. This sounds simple, but actually runs counter to what usually happens as corporations get larger. They normally run more programs, but weaker ones. It's this fragmentation that can make many large advertising budgets just about invisible in today's media storm.

6. Does our creative approach m...

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