Brand Positioning Eagle River AK

This page provides relevant content and local businesses that can help with your search for information on Brand Positioning. You will find informative articles about Brand Positioning, including "Brand Positioning: Key Questions: Branding Strategy Insider". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Eagle River, AK that can help answer your questions about Brand Positioning.

Global Marketing
(907) 338-2098
2730 Scarborough Dr
Anchorage, AK
 
Flint Hills Resources
(907) 273-3333
3201 C St Ste 308
Anchorage, AK
 
Gonzalez Marketing
(907) 562-8640
4450 Cordova St Ste 110
Anchorage, AK
 
Alaska Exposure
(907) 561-2050
999 E Tudor Rd
Anchorage, AK
 
Cinema Source Advertising
(907) 349-5123
1200 E 76th Ave
Anchorage, AK
 
Ak Sports Marketing
(907) 272-1234
719 E 15th Ave
Anchorage, AK
 
Hellenthal & Associates
(907) 277-2315
207 E Northern Lights Blvd Ste 150
Anchorage, AK
 
Jack Sublime Branding & Design
(907) 748-4894
4303 Hayes St
Anchorage, AK
 
Henderson, Martha
(907) 258-0167
12501 Bainbridge Rd
Anchorage, AK
 
Marketing Works
(907) 258-0420
12501 Bainbridge Rd
Anchorage, AK
 

Brand Positioning: Key Questions: Branding Strategy Insider

To apply positioning thinking to your own company's situation, here are six key questions to ask yourself:

1. What position, if any do we already own in the prospect's mind?

Get the answer to this question from the marketplace, not the marketing manager. If this requires a few dollars for research, so be it. Spend the money. It's better to know exactly what you're up against now than to discover it later when nothing can be done about it.

2. What position do we want to own?

Here is where you bring out your crystal ball and try to figure out the best position to own from a long-term point of view.

3. What companies must be outgunned if we are to establish that position?

If your proposed position calls for a head-to-head approach against a marketing leader, forget it. It's better to go around an obstacle rather than over it. Back up. Try to select a position that no one else has a firm grip on.

4. Do we have enough marketing money to occupy and hold the position?

A big obstacle to successful positioning is attempting to achieve the impossible. It takes money to build a share of mind. It takes money to establish a position. It takes money to hold a position once you've established it.

The noise level today is fierce. There are just too many "me-too" products and too many "me-too" companies vying for the mind of the prospect. Getting noticed is getting tougher.

5. Do we have the guts to stick with one consistent positioning concept?

With the noise level out there, a company has to be bold enough and consistent enough to cut through.

The first step in a positioning program normally entails running fewer programs, but stronger ones. This sounds simple, but actually runs counter to what usually happens as corporations get larger. They normally run more programs, but weaker ones. It's this fragmentation that can make many large advertising budgets just about invisible in today's media storm.

6. Does our creative approach m...

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