Brand Research Consultants Bear DE

This page provides useful content and local businesses that give access to Brand Research Consultants in Bear, DE. You will find helpful, informative articles about Brand Research Consultants, including "Brand Research and Neuro-Linguistic Programming". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Bear, DE that will answer all of your questions about Brand Research Consultants.

Promotions Zone
(302) 832-9366
119 Amberwood Dr
Bear, DE
 
Aps Enterprise
(302) 834-8003
1590 Red Lion Rd
Bear, DE
 
Words Unlimited Inc
(302) 832-7377
87 Caravel Dr
Bear, DE
 
Delawarediningonline.Com
(302) 358-1225
1610 Industrial Blvd
Newark, DE
 
Lane-Morris Inc
(302) 731-7370
266 Delaplane Ave
Newark, DE
 
Adventures Media Group
(302) 392-7827
310 Connor Blvd
Bear, DE
 
All About Marketing
(302) 562-0072
49 Paisley St
Bear, DE
 
Spinelli Signs & Graphics
(302) 894-1102
80 Aleph Drive
Newark, DE
 
Brand Builder Solutions
(302) 747-5373
12 Penns Way
New Castle, DE
 
Business Television Network
(856) 435-4777
1 Innovation Way
Newark, DE
 

Brand Research and Neuro-Linguistic Programming

480_nlp-man-head  
Focus group participants are often inspired to articulate themselves more fully and accurately than they could have alone. Any moderator worth his or her salt does this daily, without consciously using Neuro-Linguistic Programming (NLP) techniques. Many focus group moderators instinctually mirror a participant's representational system when asking a follow-up question or eliciting greater depth from a projective exercise.

Want a participant to keep talking? Then probe in the language of his or her sensory modality.

Sensory Modality and Participant Verbatims

Sensory modalities are part of a NLP model that identifies patterns in how people externalize the information they are processing. When participants talk, they often speak from a state of mind that is more closely aligned with one sense over another. For instance:

Visual That's a bright idea. I see how I can use the car's extra space.

Auditory I hear how this makes sense. Let me tell you — this is a winner.

Kinesthetic How fast can I accelerate? I feel like this car was made for me.

Olfactory Smells like a winner. Some ideas stink, but this is coming up roses.

Gustatory That new car looks yummy. It has the fine flavor of elegance.

When you hear someone speak in a particular sensory modality, and you ask questions in that same modality, the person is more likely to continue talking than if you ask a question in a different sensory modality. You are also more likely to get a congruent answer and more likely to keep the participant engaged.

We can see inside participants' minds — and know how they are processing information or which parts of their brain they are accessing — by their eye movement. Have you ever noticed how a participant's eyes move when you ask him or her a question? Try this sometime soon... Ask someone this series of questions:
  • What did it look like the last time it rained?
  • What are the lyrics to "The Star-Spangled Banner"?
Then, watch the person's eyes. His or her eyes will most likely go the same direction each time, because both questions solicit a recollection. Chances are good that the eyes will go to the right (the person's left) after each question becaus...

Click here to read the rest of this article from Branding Strategy Insider

<