Brand Strategy Experts Anchorage AK
999 E Tudor Rd
Flint Hills Resources
3201 C St Ste 308
Jack Sublime Branding & Design
4303 Hayes St
Jim Gribbin Enterprises
3213 W 30th Ave
2730 Scarborough Dr
4450 Cordova St Ste 110
Hellenthal & Associates
207 E Northern Lights Blvd Ste 150
Cinema Source Advertising
1200 E 76th Ave
Ak Sports Marketing
719 E 15th Ave
12501 Bainbridge Rd
Brand Extension at Branding Strategy Insider
Brand licensing is one of the lesser known techniques for extending a brand into new categories. The benefits of brand licensing are extensive and include:
• Building brand presence by getting product to market faster with little to no investment or inventory risk.
• Accelerating the ability to gain additional shelf space or enter into new channels or regions.
• Delivering valuable and steady royalty revenue increasing cash flow and operating income.
The Blake Project offers The Brand Licensing Workshop, a one-day engagement that is designed to deliver a detailed blueprint on how to launch a brand licensing program, enabling participants to take a significant step towards harnessing the power of brand licensing. In this highly facilitated workshop, you will learn:
• Why companies license their brands and what the pros and cons are of managing it in-house
• Who is needed on a brand licensing team and their roles & responsibilities
• Who the internal and external organizations are that interact with the brand licensing team and what their roles and responsibilities are
• What the brand licensing process is and how is it optimized within an organization
• Where the brand licensing should reside within the organization and what resources are needed to build a best-in-cl...
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