Brand Strategy Experts Hockessin DE
Borish Norman & Co
49 Bancroft Mills Rd Apt 2h
605 Market Llc
605 N Market St
Aloysius Butler & Clark
819 N Washington St
Gateway Marketing Corporation
103 Foulk Rd
3 Penny Lane Ct
Janet Hughes And Associates
3 Mill Rd Ste 205
Bms North America Inc
401 W 13th St
833 N Washington St
Best Marketing Services Inc
103 Foulk Rd
910 Foulk Rd Ste 201
Brand Extension at Branding Strategy Insider
Brand licensing is one of the lesser known techniques for extending a brand into new categories. The benefits of brand licensing are extensive and include:
• Building brand presence by getting product to market faster with little to no investment or inventory risk.
• Accelerating the ability to gain additional shelf space or enter into new channels or regions.
• Delivering valuable and steady royalty revenue increasing cash flow and operating income.
The Blake Project offers The Brand Licensing Workshop, a one-day engagement that is designed to deliver a detailed blueprint on how to launch a brand licensing program, enabling participants to take a significant step towards harnessing the power of brand licensing. In this highly facilitated workshop, you will learn:
• Why companies license their brands and what the pros and cons are of managing it in-house
• Who is needed on a brand licensing team and their roles & responsibilities
• Who the internal and external organizations are that interact with the brand licensing team and what their roles and responsibilities are
• What the brand licensing process is and how is it optimized within an organization
• Where the brand licensing should reside within the organization and what resources are needed to build a best-in-cl...
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