Branding Strategy Services Hockessin DE

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Janet Hughes And Associates
(302) 656-5252
3 Mill Rd Ste 205
Wilmington, DE
 
605 Market Llc
(302) 656-8102
605 N Market St
Wilmington, DE
 
Barron Associates
(302) 658-1627
833 N Washington St
Wilmington, DE
 
Catowba Inc
(302) 655-3811
910 Foulk Rd Ste 201
Wilmington, DE
 
Gateway Marketing Corporation
(302) 656-1950
103 Foulk Rd
Wilmington, DE
 
Borish Norman & Co
(302) 838-2831
49 Bancroft Mills Rd Apt 2h
Wilmington, DE
 
Aloysius Butler & Clark
(302) 655-1552
819 N Washington St
Wilmington, DE
 
Bms North America Inc
(302) 425-4116
401 W 13th St
Wilmington, DE
 
Gloyd Group
(302) 761-9650
3 Penny Lane Ct
Wilmington, DE
 
Best Marketing Services Inc
(302) 652-5956
103 Foulk Rd
Wilmington, DE
 

The Language of Branding: 'Brand Identity'

Brand Identity is a combination of visual, auditory, and other sensory components that create recognition, represent the brand promise, provide differentiation, create communications synergy, and are proprietary. Some marketers define brand identity more broadly to include most everything in a brand’s design: essence, promise, personality, and positioning. The more specific definition used in our blog reflects the most common usage of the term, especially by firms focused on the creation of brand identity standards and systems.

Names and nomenclature, logotypes, symbols and other graphic devices, distinctive shapes and colors, brand voice and visual style, sounds, jingles and other mnemonic devices, typography, theme lines or slogans, and characters that are uniquely associated with a brand are all components of a brand’s identity. Textures, scents, flavors, and other sensory elements also can be components of a brand’s identity.

Sponsored By: Brand Aid

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