Branding Workshops Eagle River AK
2730 Scarborough Dr
Cutting Edge Marketing
3904 Hayes St
4450 Cordova St
4450 Cordova St
1506 E. Franklin Street
Chapel Hill, AK
124 E 7th Ave
3501 Denali St
12501 Bainbridge RD
638 West End Av
new York, AK
3501 Denali St
Branding Seminars and Workshops: Branding Strategy Insider
Pardon us as we take a moment for some shameless self-promotion. Brand Education is a core offering of The Blake Project and we'd like to share an overview of some of our most popular topics. Our complete list is here .
We offer international seminars, workshops and keynote speeches on branding with some of the world’s foremost authorities on the subject. Described by partcipant's as “insightful and dynamic” these interactive engagements are designed to educate and empower audiences to release the full potential of the brands they manage.
Brand Identity and Architecture Workshop
This workshop focuses on the design of a brand’s structure, architecture or family tree. Learn the different types of relationships that can exist between brands and sub-brands and when sub-brands are necessary and when they are not. We address ingredient branding, co-branding and brand endorsement. The workshop also provides information on all of the most important brand identity components – name, logo, tagline, etc. We highlight the different types of names that can be created and used and the situations for which they are most appropriate. And discuss the importance of color in a brand identity system and the meanings associated with different colors. Finally, we share ways to ensure consistency in brand presentation across communication vehicles (through brand identity guidelines, systems and processes).
40 Most Common Brand Problems
This workshop identifies the 40 most common brand management issues that organizations encounter and addresses how they might be resolved. The issues range from organizational governance issues to brand identity issues. This workshop is based upon the experience of hundreds of organizations. It offers practical, common sense solutions to the problems that most often plague otherwise potentially successful brands.
Innovative Marketing Techniques that Work
Learn about 60+ innovative marketing techniques that have been highly successful for other organizations. This workshop will be conducted as an interactive exercise/game in which members of the audience pick an image in a matrix and a story is told about how one or more companies have used the corresponding technique to achieve their marketing objectives. At the end of this exercise, you will have the opportunity to generate and share additional innovative marketing techniques. This workshop will help you to think creatively and broadly about how to market your brand(s).You will leave with specific techniques that you can apply immediately.
Creating Brand Insistence
Brad VanAuken has developed and tested a very powerful and proprietary system of brand equity measurement and management across numerous organizations and industries over the past ten years. The system measures the drivers of customer brand insistence: awareness, relevant differentiation, value, accessibility and emotional connection. He will show you how these drivers interact to achieve the intended...
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