Branding for Non-Profits Anchorage AK

This page provides useful content and local businesses that can help with your search for companies that provide Branding for Non-Profits. You will find helpful, informative articles about Branding for Non-Profits, including "What Are The Basics Of Branding?". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Anchorage, AK that will answer all of your questions about Branding for Non-Profits.

Hellenthal & Associates
(907) 277-2315
207 E Northern Lights Blvd Ste 150
Anchorage, AK
 
Cinema Source Advertising
(907) 349-5123
1200 E 76th Ave
Anchorage, AK
 
Gonzalez Marketing
(907) 562-8640
4450 Cordova St Ste 110
Anchorage, AK
 
Ak Sports Marketing
(907) 272-1234
719 E 15th Ave
Anchorage, AK
 
Global Marketing
(907) 338-2098
2730 Scarborough Dr
Anchorage, AK
 
Flint Hills Resources
(907) 273-3333
3201 C St Ste 308
Anchorage, AK
 
Alaska Exposure
(907) 561-2050
999 E Tudor Rd
Anchorage, AK
 
Jack Sublime Branding & Design
(907) 748-4894
4303 Hayes St
Anchorage, AK
 
Jim Gribbin Enterprises
(907) 245-0885
3213 W 30th Ave
Anchorage, AK
 
Marketing Works
(907) 258-0420
12501 Bainbridge Rd
Anchorage, AK
 

What Are The Basics Of Branding?

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Regular readers of Branding Strategy Insider know we welcome and answer marketing questions of all types . Today, Kristen, a marketer in Milwaukee, Wisconsin writes… 

"I am in the process of trying to explain to the upper management of my non profit (pastors) that branding runs much deeper then the brochure, business cards, and stationary.  Branding is composed of the entire experience of the end user (people who attend our church).  

Do you have any resources laying out the different components of branding? (customer service, first experience, follow up, perceived content value).  The leaders are not taking my word for it, they think I am throwing out my opinion.  I just need some hard evidence or facts or reports to point to." 

Kristen, thanks for asking. A brand is the source of a promise to its customers. It promises relevant differentiated benefits and then it must deliver on those benefits. So, branding starts with brand identity (name, logo, tagline, colors, etc.) and marketing messages, but it is reinforced over time by the total brand experience that is actually delivered at each point of customer contact. The brand is the sum total of each customer's brand experiences as they are encoded in that customer's mind. Brands can offer a wide variety of benefits ranging from fully functional benefits to emotional, experiential and self-expressive benefits.  My guess is that churches mostly deliver on the last three types of benefits. And by definition, brands are positioned against other brands, so your church is competing against other local churches within and perhaps outside of its denomination and perhaps even with nationally televised/broadcasted churches and individual spiritual practices. 

On any given Sunday morning, it also might be competing against an extra hour or two of sleep, an early round of golf, a leisurely cup of coffee and reading of the newspaper or even a hike in the woods. I would recommend the book "The Varieties Of Religious Experience: A Study In Human Nature" by William James as a starting point for understanding the types of benefits that churches could deliver to their parishioners. Churches are likely to be more or less unique in delivering any or all of the following: 

Hope for the future

Reassurance

Support through difficult times

Physical, mental and spiritual healing

Encouragement to be a good person

Intellectual stimulation

A space for silence

Camaraderie with people of like values

An hour or two of beauty (stained glass windows, music, etc.)

A feeling of closeness to God

Reinforcement that "I am a good person"

Guilt

Fear of hell

Fear of stepping outside of their denomination's "box"

The sense of fulfilling an obligation

The feeling of belonging

Self-improvement - challenging me to ...

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