Consumer Marketing Companies Anchorage AK

This page provides useful content and local businesses that give access to Consumer Marketing Companies in Anchorage, AK. You will find helpful, informative articles about Consumer Marketing Companies, including "Listen to Consumers, Not Marketing Gurus". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Anchorage, AK that will answer all of your questions about Consumer Marketing Companies.

Cutting Edge Marketing
(907) 277-7927
3904 Hayes St
Anchorage, AK
 
Gonzalez Marketing
(907) 562-8640
4450 Cordova St
Anchorage, AK
 
Global Marketing
(907) 338-2098
2730 Scarborough Dr
Anchorage, AK
 
Solstice Advertising
(907) 258-5411
2525 Blueberry Rd
Anchorage, AK
 
Art International
(907) 258-9900
4000 Old Seward Hwy
Anchorage, AK
 
Marketing Solutions
(907) 569-7070
3501 Denali St
Anchorage, AK
 
Aadlandflint Marketing
(907) 561-2009
124 E 7th Ave
Anchorage, AK
 
Marketing Works
(907) 258-0167
12501 Bainbridge RD
Anchorage, AK
 
Cutting Edge Marketing
(907) 277-7927
3904 Hayes St
Anchorage, AK
 
Ad Works
(907) 272-6100
5611 Silverado Way Ste D
Anchorage, AK

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Listen to Consumers, Not Marketing Gurus

A variety of newspapers and trade magazines run a piece themed 'Campaign of the Week'.

The format is probably familiar to you. A senior marketer names their favourite advertising campaign of the moment and explains why it works as a piece of marketing communications.

For example, I recently read a marketing director extol the virtues of the latest campaign for Levi's. She was taken with the "incredibly haunting quality of the ad, noted that it "held my attention for the whole minute and concluded that the campaign would "engage people with the brand on an altogether different level than in previous campaigns".

A marketer in another article found the ads for X-Box "clearly adult in tone and "deeply disturbing".

The problem with these reviews is that they display a fundamental ignorance of the prime directive of marketing. The first stage in becoming a good marketer is to appreciate the difference between being a producer of products and a consumer of products. As a marketer your job is centered on connecting the latter to the former.

When marketers forget this essential dichotomy and start reviewing ads, products and prices as if they were consumers, they become marketing gurus, and there is no place for gurus in marketing. It is simply impossible to step into the shoes of a consumer for a few moments to review the quality of a marketing output.

When marketers do this they usually assume that the whole market is uniform and either the campaign works or it does not work. The complexity and variance of the actual market, with its different segments and response is ignored in favour of the 'general consumer'.

Worse still, a marketing guru who begins to speak for the market rather than listen to it is potentially a barrier to the market. Too many marketing directors are happy to save money and time by allowing their opinion to replace the voice of the consumer.

The only correct method of evaluating any marketing effort is by talking to actual consumers. Data is the only voice marketers should make use of. Without appropriate data from the market the only correct response to any marketing question is silence. Because silence draws attention to what is not there.

The industry is replete with marketing gurus. Ad agencies ask potential employees for their favourite ad in the first-round interview. Marketing directors ask themselves whether consumers perceive a recent price rise as fair. Brand ma...

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