Corporate Logo Design Miami FL

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Axxis Design Inc
(786) 663-9616
3610 yacht club dr #510
AVENTURA, FL
 
CTM Brochure Display
(954) 929-8009
3924 N. 29th Ave.
Hollywood, FL
 
Pivotal Signs & Graphics
(727) 462-2266
2140 Sunnydale Blvd Suite D
Clearwater, FL
 
Blackspot Designs
(954) 769-0965
PO Box 670834
Coral Springs, FL
 
Goes Incentives & Awards
736-5120
6415 Indian Wells Blvd.
Boynton Beach, FL
 
Fast Signs
(954) 438-7979
9909 Pines Blvd.
Pembroke Pines, FL

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The Roselli Team
(954) 895-4991
2000 NW 150th Ave.,
Pembroke Pines, FL

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Comcast Spotlight
638-9062
4731 W. Atlantic Ave., #14
Delray Beach, FL
 
Specialty Advertising, Inc.
737-7452
4317 Redding Road, #A
Boynton Beach, FL
 
Axxis Design Inc
(786) 663-9616
3610 yacht club dr #510
AVENTURA, FL
 

Evaluating Logos:

Today I thought it might be useful to offer some thoughts on evaluating a potentially wasteful and expensive process: corporate identity.

If you've ever been in a corporate identity or logo meeting, you'll hear terms like glyphs, monoseals or dramatic angles. Colors are given feelings, shapes become dynamic or elegant or sensual. It can all be very confusing. So let's start at the beginning in an effort to clear things up.

Logos have been with us for thousands of years. A Babylonian clay tablet of about 3000 B.C. bears inscriptions for an ointment dealer and a shoemaker. The Roman legions had them. In the middle ages, every two-bit duke with a handful of knights had one plastered on their shields. There were crests or coats of arms everywhere. But none ever amounted to anything. What lived on were the names of the people involved or the places the big battles were fought. What does that tell you?

It's not about the symbol. It's about the name connected to the symbol.

You might say, "What abut the famous Nike swoosh I see on all those athletic shoes, shorts and shirts?"

It's the Nike name that gives meaning to the Swoosh symbol. But they've spent hundreds of millions of dollars to link the two. So they can put it on clothing and not be quite as pushy with their name. It's really only a stand-in for the name.

Ironically, it's the successes of a Nike that leads other companies to say, "I want one of those." Unfortunately, I once saw a piece of research on names and logos versus just the logos with the names taken away. You would be amazed at just how few logos are recognized without the name. Only a handful. Yet millions have been spent on logos like the General Electric monogram, the CBS eye or the Mercedes three-pointed star. And these symbols took years to establish. Your brand-new symbol, probably has no chance of standing alone without your name.

Take the most successful logos, such as Mobil or Hertz or IBM. All of those feature the name, not the symbol. Mobil has a red O. Hertz and FedEx have unique typography. The symbol that comes with American Airlines is simply AA with a set of wings in the middle. You could say in designing a logo, the name is the game.

There are other considerations in designing a logo. One is the shape. It should be rectangular because that is how you can see it best with your two eyes. If it's too vertical or too horizontal it's not as readable. The biggest mistake people make is allowing their logos to be hard to read.

Some people, if you can believe it, use symbols that are bigger than the name. Others let designers pick a typeface to express what they feel are the attributes of the brand rather than its ability to be read quickly. Some chose typefaces that are illegible. Legibility is the most important aspect to look for in selecting a logo.

Take Absolut Vodka. Their unique bottle shape is really their logo. And they've dramatized it with their visual advert...

Click here to read the rest of this article from Branding Strategy Insider