Customer Relations Specialists Albuquerque NM

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Marketing Solutions
(505) 830-2224
6201 Uptown Blvd NE
Albuquerque, NM
 
Arrington Art & Advertising
(505) 266-5596
512 Yale Blvd SE
Albuquerque, NM
 
Arrington Art & Advertising
(505) 266-5596
512 Yale Blvd SE
Albuquerque, NM

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ZiNG SEO Agency
(888) 894-9464
1112 San Pedro Dr. NE, Suite 135
Albuquerque, NM
 
Joy of Advertising
(505) 323-8942
2420 Monroe St NE
Albuquerque, NM
 
Rome & Gold Creative
(505) 897-0870
1606 Central Ave SE Suite 102
Albuquerque, NM
 
Altitude Agency
(505) 353-0071
3020 McCoy Pl NE
Albuquerque, NM
 
Byars Advertising & Marketing
(505) 830-1855
2620 San Mateo Blvd NE
Albuquerque, NM
 
Griffin & Associates
505 764-4444 ext. 222
119 Dartmouth St. SE
Albuquerque, NM
 
Complete Advertising & Marketing
(505) 888-0708
4010 Carlisle Blvd NE
Albuquerque, NM
 

Customer Insight Techniques : Branding Strategy Insider

Understanding your customer is a never-ending process. Here are some simple ways to do so:

•    Ongoing customer research, from focus groups and depth interviews to anthropological and quantitative research techniques
•    Customer satisfaction surveys
•    Maintain and monitor customer service/support mechanisms (help lines, e-mail support, etc.)
•    Establish and monitor discussion boards and chat rooms devoted to different customer groups/segments
•    Establish and consult with customer advisory boards
•    Establish customer membership organizations. Participate in and monitor their events. (Harley-Davidson executives are masters at this. They attend and ride in HOG rallies, talk with their customers at those rallies, observe new product accessories and debrief every HOG rally back at the office for new product ideas and other action items.)
•    Key executives/managers should participate in sales calls
•    Key executives/managers should occasionally rotate through front-line customer service positions
•    Hire employees who are also passionate customers. (There is one danger with this approach. Even if you are a passionate brand customer, dont assume that all other customers are just like you.)
•    New product people (marketers and market researchers) tend to be closest to customers and their needs in most organizations

For mo...

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