Customer Relations Specialists Baltimore MD

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Oxford Club
(410) 223-2643
105 W Monument St
Baltimore, MD

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Leffler Agency
(410) 235-5661
2607 N Charles St
Baltimore, MD

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Bognanni Advertising
(410) 962-1555
2124 Maryland Ave Ste 1
Baltimore, MD

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T And G Companies, LLC
(410) 739-0197
2029 Maryland
Baltimore, MD
 
Aegon Usa Inc
(410) 576-4571
1111 N Charles St
Baltimore, MD

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Internet Strategy Group
(410) 843-6659
1001 Fleet Street
Baltimore, MD
 
Orange Element
(410) 244-7221
510 North Charles Street
Baltimore, MD
 
Planit Advertising
(410) 962-8500
334 N Charles St
Baltimore, MD

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BLC-Bottom Line Connection
(410) 332-4430
1 E. Lexington Building, Suite 304
Baltimore, MD
 
Aquatique Show Intl-Usa
(410) 528-0480
901 Cathedral St
Baltimore, MD

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Customer Insight Techniques : Branding Strategy Insider

Understanding your customer is a never-ending process. Here are some simple ways to do so:

•    Ongoing customer research, from focus groups and depth interviews to anthropological and quantitative research techniques
•    Customer satisfaction surveys
•    Maintain and monitor customer service/support mechanisms (help lines, e-mail support, etc.)
•    Establish and monitor discussion boards and chat rooms devoted to different customer groups/segments
•    Establish and consult with customer advisory boards
•    Establish customer membership organizations. Participate in and monitor their events. (Harley-Davidson executives are masters at this. They attend and ride in HOG rallies, talk with their customers at those rallies, observe new product accessories and debrief every HOG rally back at the office for new product ideas and other action items.)
•    Key executives/managers should participate in sales calls
•    Key executives/managers should occasionally rotate through front-line customer service positions
•    Hire employees who are also passionate customers. (There is one danger with this approach. Even if you are a passionate brand customer, dont assume that all other customers are just like you.)
•    New product people (marketers and market researchers) tend to be closest to customers and their needs in most organizations

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