Customer Relations Specialists Bear DE

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All About Marketing
(302) 562-0072
49 Paisley St
Bear, DE
 
Aps Enterprise
(302) 834-8003
1590 Red Lion Rd
Bear, DE
 
Words Unlimited Inc
(302) 832-7377
87 Caravel Dr
Bear, DE
 
Spinelli Signs & Graphics
(302) 894-1102
80 Aleph Drive
Newark, DE
 
Sir Speedy Marketing Services
(302) 366-0848
311 Ruthar Dr
Newark, DE
 
Adventures Media Group
(302) 392-7827
310 Connor Blvd
Bear, DE
 
Promotions Zone
(302) 832-9366
119 Amberwood Dr
Bear, DE
 
Delawarediningonline.Com
(302) 358-1225
1610 Industrial Blvd
Newark, DE
 
Brand Builder Solutions
(302) 747-5373
12 Penns Way
New Castle, DE
 
Eastern Medical Publishers
(302) 286-6020
510 Interchange Blvd
Newark, DE
 

Customer Insight Techniques : Branding Strategy Insider

Understanding your customer is a never-ending process.  Here are some simple ways to do so:

•    Ongoing customer research, from focus groups and depth interviews to anthropological and quantitative research techniques
•    Customer satisfaction surveys
•    Maintain and monitor customer service/support mechanisms (help lines, e-mail support, etc.)
•    Establish and monitor discussion boards and chat rooms devoted to different customer groups/segments
•    Establish and consult with customer advisory boards
•    Establish customer membership organizations.  Participate in and monitor their events. (Harley-Davidson executives are masters at this.  They attend – and ride in – HOG rallies, talk with their customers at those rallies, observe new product accessories and debrief every HOG rally back at the office for new product ideas and other action items.)
•    Key executives/managers should participate in sales calls
•    Key executives/managers should occasionally rotate through front-line customer service positions
•    Hire employees who are also passionate customers.  (There is one danger with this approach.  Even if you are a passionate brand customer, don’t assume that all other customers are just like you.)
•    New product people (marketers and market researchers) tend to be closest to customers and their needs in most organizations

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