Customer Relations Specialists Boise ID

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Marketing by Design
(208) 385-0807
509 N 13th St
Boise, ID
 
Apropos
(208) 424-3095
3522 S West Point Ave
Boise, ID
 
Cine Media Advertising Agcy
(208) 342-0567
2570 Gourley Pl
Boise, ID
 
Dna Advertising Cons
(208) 424-1010
729 N 15th St
Boise, ID
 
Foerstel Design
(208) 345-6656
249 S 16th St
Boise, ID
 
Alexander and Associates
(208) 407-0759
500 W Idaho Ste 250
Boise, ID
 
Marketing Media Group LLC
(208) 472-2129
277 N 6th St
Boise, ID
 
Stoltz Marketing Group
(208) 388-0768
615 W Main St
Boise, ID
 
Closed Loop Marketing & Advertising
(208) 342-2525
588 W Idaho St
Boise, ID
 
UrbanDesignFirm.com
(208) 342-2244
5983 W. State St. Ste. B
Boise , ID
 

Customer Insight Techniques : Branding Strategy Insider

Understanding your customer is a never-ending process. Here are some simple ways to do so:

•    Ongoing customer research, from focus groups and depth interviews to anthropological and quantitative research techniques
•    Customer satisfaction surveys
•    Maintain and monitor customer service/support mechanisms (help lines, e-mail support, etc.)
•    Establish and monitor discussion boards and chat rooms devoted to different customer groups/segments
•    Establish and consult with customer advisory boards
•    Establish customer membership organizations. Participate in and monitor their events. (Harley-Davidson executives are masters at this. They attend and ride in HOG rallies, talk with their customers at those rallies, observe new product accessories and debrief every HOG rally back at the office for new product ideas and other action items.)
•    Key executives/managers should participate in sales calls
•    Key executives/managers should occasionally rotate through front-line customer service positions
•    Hire employees who are also passionate customers. (There is one danger with this approach. Even if you are a passionate brand customer, dont assume that all other customers are just like you.)
•    New product people (marketers and market researchers) tend to be closest to customers and their needs in most organizations

For mo...

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