Customer Relations Specialists Boston MA

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Center for Women & Enterprise
(617) 536-0700
24 School Street, Suite 700
Boston, MA
Street Attack Marketing
(617) 423-3100
71 Summer St Ste 6
Boston, MA

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Preti Minahan Strategies
(617) 451-8600
One Beacon Street, Ste. 3400
Boston, MA
Women's Business LLC
(617) 619-6800
One Herald Square
Boston, MA
(866) 650-9807
99 Bedford Street
Boston, MA
Museum of Science
(617) 723-2500
One Science Park
Cambridge, MA
MTI Marketing Services
(617) 877-9405
117 Chandler Street
Boston, MA
The Boston Globe
(617) 929-2000
135 Morrissey Boulevard
Boston, MA
UpWord Search Marketing
(617) 956-4025
10 Milk Street, Ste. 306
Boston, MA
Small Army
(617) 450-0000
20 Newbury Street, 4th Floor
Boston, MA

Customer Insight Techniques : Branding Strategy Insider

Understanding your customer is a never-ending process. Here are some simple ways to do so:

•    Ongoing customer research, from focus groups and depth interviews to anthropological and quantitative research techniques
•    Customer satisfaction surveys
•    Maintain and monitor customer service/support mechanisms (help lines, e-mail support, etc.)
•    Establish and monitor discussion boards and chat rooms devoted to different customer groups/segments
•    Establish and consult with customer advisory boards
•    Establish customer membership organizations. Participate in and monitor their events. (Harley-Davidson executives are masters at this. They attend and ride in HOG rallies, talk with their customers at those rallies, observe new product accessories and debrief every HOG rally back at the office for new product ideas and other action items.)
•    Key executives/managers should participate in sales calls
•    Key executives/managers should occasionally rotate through front-line customer service positions
•    Hire employees who are also passionate customers. (There is one danger with this approach. Even if you are a passionate brand customer, dont assume that all other customers are just like you.)
•    New product people (marketers and market researchers) tend to be closest to customers and their needs in most organizations

For mo...

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