Customer Relations Specialists Burlington VT

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Marketing Partners Inc
(802) 864-6710
176 Battery St Ste 2
Burlington, VT
 
Paul Kaza Associates
(802) 863-5956
1233 Shelburne Road, C-3
So. Burlington, VT
 
Kelliher Samets Volk Advertising
(802) 862-8261
212 Battery St
Burlington, VT
 
Starr Jewell Marketing Services
(802) 863-7997
55 Bartlett Bay Road
South Burlington, VT
 
Shark Communications
(802) 658-5440
209 Battery st
Burlington, VT
 
Altitude Marketing Group
(802) 657-3339
47 Maple St Ste 105
Burlington, VT
 
PDI Creative Communication
(802) 658-4207
2 Church St Ste 2k
Burlington, VT
 
Rac Marketing Services
(802) 862-0006
1233 Shelburne Rd
South Burlington, VT
 
Sage Marketing Group
(802) 862-0623
4049 Williston Rd
South Burlington, VT
 
Shark Communications
(802) 658-5440
209 Battery St Ste 102
Burlington, VT

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Customer Insight Techniques : Branding Strategy Insider

Understanding your customer is a never-ending process. Here are some simple ways to do so:

•    Ongoing customer research, from focus groups and depth interviews to anthropological and quantitative research techniques
•    Customer satisfaction surveys
•    Maintain and monitor customer service/support mechanisms (help lines, e-mail support, etc.)
•    Establish and monitor discussion boards and chat rooms devoted to different customer groups/segments
•    Establish and consult with customer advisory boards
•    Establish customer membership organizations. Participate in and monitor their events. (Harley-Davidson executives are masters at this. They attend and ride in HOG rallies, talk with their customers at those rallies, observe new product accessories and debrief every HOG rally back at the office for new product ideas and other action items.)
•    Key executives/managers should participate in sales calls
•    Key executives/managers should occasionally rotate through front-line customer service positions
•    Hire employees who are also passionate customers. (There is one danger with this approach. Even if you are a passionate brand customer, dont assume that all other customers are just like you.)
•    New product people (marketers and market researchers) tend to be closest to customers and their needs in most organizations

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