Customer Relations Specialists Cheyenne WY

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AdEngage
(310) 933-4460
2510 Warren Ave
Cheyenne, WY
 
PBR Marketing and Printing Solutions
(866) 663-2526
514 W. 19th St.
Cheyenne , WY
 
Sound Ideas
(307) 634-6904
930 Ridgeland St
Cheyenne, WY
 
Rizley Kelly-Kr Advertising & Pr Inc
(307) 637-5117
1823 Van Lennen Ave
Cheyenne, WY
 
Big West Advertising Agency
(307) 634-9232
2314 Persons Rd Lot 102
Cheyenne, WY
 
Frontier Marketing Llc
(307) 778-7292
Frontier Park
Cheyenne, WY
 
Barnhart Communications
(307) 638-2294
1825 Carey Ave
Cheyenne, WY
 
Exactrades LLC
(619) 900-4746
1623 Central Ave. Ste 18
Cheyenne, WY
 
Pure Brand Communications
(307) 634-5871
1815 Evans Ave
Cheyenne, WY
 
Ball Advertising Group Inc
(307) 234-3472
355 N Lincoln St
Casper, WY
 

Customer Insight Techniques : Branding Strategy Insider

Understanding your customer is a never-ending process. Here are some simple ways to do so:

•    Ongoing customer research, from focus groups and depth interviews to anthropological and quantitative research techniques
•    Customer satisfaction surveys
•    Maintain and monitor customer service/support mechanisms (help lines, e-mail support, etc.)
•    Establish and monitor discussion boards and chat rooms devoted to different customer groups/segments
•    Establish and consult with customer advisory boards
•    Establish customer membership organizations. Participate in and monitor their events. (Harley-Davidson executives are masters at this. They attend and ride in HOG rallies, talk with their customers at those rallies, observe new product accessories and debrief every HOG rally back at the office for new product ideas and other action items.)
•    Key executives/managers should participate in sales calls
•    Key executives/managers should occasionally rotate through front-line customer service positions
•    Hire employees who are also passionate customers. (There is one danger with this approach. Even if you are a passionate brand customer, dont assume that all other customers are just like you.)
•    New product people (marketers and market researchers) tend to be closest to customers and their needs in most organizations

For mo...

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