Customer Relations Specialists Chicago IL

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Wacker Hardware Co
(312) 733-6070
1025 W Jackson Blvd
Chicago, IL

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Distributor Gonzalez
(773) 927-3224
2503 S Blue Island Ave
Chicago, IL

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Ani Intl
(312) 906-8500
216 S Jefferson St
Chicago, IL

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Coleman Partners Llc
(312) 993-8200
730 W Randolph St Ste 100
Chicago, IL

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Ad Inovations Inc
(847) 918-9495
1524 S Sangamon St
Chicago, IL

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Vayan Marketing Group
(312) 850-2790
949 W Madison St
Chicago, IL

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Salt Communications
(312) 787-9580
16 W Ontario St Ste 2
Chicago, IL

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B H Productions Inc
(312) 670-2424
154 W Hubbard St
Chicago, IL

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Pink Avenue Models
(312) 993-7991
728 W. Jackson Blvd #1107
Chicago, IL
 
Hugo R Traeger & Assoc
(312) 329-1035
537 N Wells St
Chicago, IL

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Customer Insight Techniques : Branding Strategy Insider

Understanding your customer is a never-ending process. Here are some simple ways to do so:

•    Ongoing customer research, from focus groups and depth interviews to anthropological and quantitative research techniques
•    Customer satisfaction surveys
•    Maintain and monitor customer service/support mechanisms (help lines, e-mail support, etc.)
•    Establish and monitor discussion boards and chat rooms devoted to different customer groups/segments
•    Establish and consult with customer advisory boards
•    Establish customer membership organizations. Participate in and monitor their events. (Harley-Davidson executives are masters at this. They attend and ride in HOG rallies, talk with their customers at those rallies, observe new product accessories and debrief every HOG rally back at the office for new product ideas and other action items.)
•    Key executives/managers should participate in sales calls
•    Key executives/managers should occasionally rotate through front-line customer service positions
•    Hire employees who are also passionate customers. (There is one danger with this approach. Even if you are a passionate brand customer, dont assume that all other customers are just like you.)
•    New product people (marketers and market researchers) tend to be closest to customers and their needs in most organizations

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