Customer Relations Specialists Claymont DE

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Eureka
302-477-9224 x121
1 Sorrel Drive
Wilmington, DE
 
The Marketing Shop
(610) 324-1100
14 Jackson Street
Media, PA
 
The Marketing Shop
(610) 324-1100
14 S. Jackson Street
Media , PA
 
Verve Marketing & Design
(610) 358-2304
133 Commons Court
Chadds Ford, AK
 
M19 MEDIA
(302) 543-5380
2100 Lancaster Avenue
Wilmington, DE
 
Juniper Bank
(302) 778-0717
100 S West St
Wilmington, DE

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ICR Survey Research Group
(484) 840-4300
53 W Baltimore Pike
Media, PA

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High Probability Selling
(800) 394-7762
103 Chesley Drive
Media, PA
 
MJRC, Inc.
(610) 891-1700
1100 N. Providence Road
Media, PA
 
LEX COSTRUCTION & CLEANING SRV
(302) 887-0866
1401 WEST 4TH STREET
WILMINGTON, DE
 
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Customer Insight Techniques : Branding Strategy Insider

Understanding your customer is a never-ending process.  Here are some simple ways to do so:

•    Ongoing customer research, from focus groups and depth interviews to anthropological and quantitative research techniques
•    Customer satisfaction surveys
•    Maintain and monitor customer service/support mechanisms (help lines, e-mail support, etc.)
•    Establish and monitor discussion boards and chat rooms devoted to different customer groups/segments
•    Establish and consult with customer advisory boards
•    Establish customer membership organizations.  Participate in and monitor their events. (Harley-Davidson executives are masters at this.  They attend – and ride in – HOG rallies, talk with their customers at those rallies, observe new product accessories and debrief every HOG rally back at the office for new product ideas and other action items.)
•    Key executives/managers should participate in sales calls
•    Key executives/managers should occasionally rotate through front-line customer service positions
•    Hire employees who are also passionate customers.  (There is one danger with this approach.  Even if you are a passionate brand customer, don’t assume that all other customers are just like you.)
•    New product people (marketers and market researchers) tend to be closest to customers and their needs in most organizations

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