Customer Relations Specialists Columbia SC

This page provides relevant content and local businesses that can help with your search for information on Customer Relations Specialists. You will find informative articles about Customer Relations Specialists, including "Customer Insight Techniques : Branding Strategy Insider". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Columbia, SC that can help answer your questions about Customer Relations Specialists.

CableVantage, LLC
(803) 400-3124
1111 Bull Street
Columbia, SC
 
Guerrilla Web Sites
(803) 779-2200
736D St. Andrews Rd.
Columbia, SC
 
Independent Marketing Solutions, LLC
(803) 319-5654
1601 Frye Road
Columbia, SC
 
Interspace Airport Advertising
(803) 822-0045
3000 Aviation Way
West Columbia, SC
 
Finesse Advertising
(603) 320-5870
PO Box 90944
Columbia, SC
 
Carolina Placemat Ads
(803) 834-3068
143 Stoneride Drive Suite D-4
Columbia, SC
 
Riggs
(803) 799-5972
750 Meeting St
West Columbia, SC
 
Gasque Ken Design & Advertising
(803) 791-0952
3195 Leaphart Rd
West Columbia, SC
 
Bella Rose Gifts and Creations
(803) 445-6752
224 Hardwood Drive
Columbia, SC
 
Carolina Trader
(803) 781-8900
1610 Dutch Fork Rd
Irmo, SC

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Customer Insight Techniques : Branding Strategy Insider

Understanding your customer is a never-ending process. Here are some simple ways to do so:

•    Ongoing customer research, from focus groups and depth interviews to anthropological and quantitative research techniques
•    Customer satisfaction surveys
•    Maintain and monitor customer service/support mechanisms (help lines, e-mail support, etc.)
•    Establish and monitor discussion boards and chat rooms devoted to different customer groups/segments
•    Establish and consult with customer advisory boards
•    Establish customer membership organizations. Participate in and monitor their events. (Harley-Davidson executives are masters at this. They attend and ride in HOG rallies, talk with their customers at those rallies, observe new product accessories and debrief every HOG rally back at the office for new product ideas and other action items.)
•    Key executives/managers should participate in sales calls
•    Key executives/managers should occasionally rotate through front-line customer service positions
•    Hire employees who are also passionate customers. (There is one danger with this approach. Even if you are a passionate brand customer, dont assume that all other customers are just like you.)
•    New product people (marketers and market researchers) tend to be closest to customers and their needs in most organizations

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