Customer Relations Specialists Columbus OH

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Emerging Marketing
(614) 923-6000
29 W 3rd Ave
Columbus, OH

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Sandusky Distributing Co
(614) 299-2602
37 E 5th AVE
Columbus, OH

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HGA Advertising
(614) 221-3343
300 Marconi Blvd
Columbus, OH
New Homes Guide
(614) 488-5174
1740 Essex Rd.
Columbus, OH
(614) 529-6296
2580 Westbelt Dr.
Columbus, OH
Ibel Agency
(614) 294-0662
1055 N High St Ste B
Columbus, OH

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Hicks Partners, LLC
(614) 221-2800
10 W. Broad Street, Suite 900
Columbus, OH
Guardian Studios
(614) 416-6080
3948 Townsfair Way
Columbus, OH
(614) 209-0037
Columbus, OH
Scurvy Dogs Media Limited
(614) 843-0425
2913 Courtright Rd
Columbus, OH

Customer Insight Techniques : Branding Strategy Insider

Understanding your customer is a never-ending process. Here are some simple ways to do so:

•    Ongoing customer research, from focus groups and depth interviews to anthropological and quantitative research techniques
•    Customer satisfaction surveys
•    Maintain and monitor customer service/support mechanisms (help lines, e-mail support, etc.)
•    Establish and monitor discussion boards and chat rooms devoted to different customer groups/segments
•    Establish and consult with customer advisory boards
•    Establish customer membership organizations. Participate in and monitor their events. (Harley-Davidson executives are masters at this. They attend and ride in HOG rallies, talk with their customers at those rallies, observe new product accessories and debrief every HOG rally back at the office for new product ideas and other action items.)
•    Key executives/managers should participate in sales calls
•    Key executives/managers should occasionally rotate through front-line customer service positions
•    Hire employees who are also passionate customers. (There is one danger with this approach. Even if you are a passionate brand customer, dont assume that all other customers are just like you.)
•    New product people (marketers and market researchers) tend to be closest to customers and their needs in most organizations

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